It is upon each an every one of us to focus on the society needs. Not all people in the community are able to handle the projects that they wish to do, neither will you without the help of corporate people. It is in our shoulders that we maintain and establish a good relationship within the environment that we are operating in to impact and make a difference to the whole community. Society expects us to be environmentally and socially responsible, as well as financially.
I have never been to any CSR event or project since I joined IPRM, however as one of the task I was assigned to look into it to suggest how they can get involved into more social responsibility. I said to them that to be successful, we see positive environment and social performance as essential conditions for sustainable environment. We all have to understand that social performance is about the combination of three things which is firstly our behaviour, that is as an organization do we live up to the standards we set for ourselves in our business policies. Secondly, our impact, I do believe that as an organization, there has to be a difference in any place you are operating in. Therefore, how well we manage the impact of our operations on people is up to you, me and the organization to handle it. Lastly, our overall contribution to the society matters a lot. This is all about the organizational support for the community programmes and charities.
I am still looking forward to the reviews of my suggestions as often in the organization, sharing of ideas brings about positive or negative response one way or the other. So, for our future own business to come, always have in your mind that the society are the major contributors to your success in everything that makes you prosper throughout. Their support is magnificent, so let us not forget to build our image and make them to be proud of us. Do something that will make them happier, give out to them. It is not raising funds for charities or disable people only, no no no, they are so many things that we can do for the society and one of them it is that which is currently in your mind that you wish you can do it right now if you can get the support. Put it into practice and it shall come to pass.
Blessed is the hand that gives than that receives.
Thank you
Tabona, LUCT
Showing posts with label IPRM. Show all posts
Showing posts with label IPRM. Show all posts
Monday, January 11, 2010
Sunday, December 13, 2009
Grow Your Relationship
As an Intern at IPRM, my daily duties continues daily and have added on it updating files, media follow up and also follow up to government agencies:federal and states, non-governmental organisations, institutes of higher learning, public listed companies, services sector-hospitality, health-care and financial institutions and others. For the above listed categories, the follow is to ensure that all corporations have received emails and letters concerning 'Crystal Award'09' organised by IPRM aimed at show-casing the exemplary standards of PR professionalism in Malaysia under these categories are 1.Employee Relations 2. Consumer Public Relations 3.Reputation Management 4. Public Affairs 5. Financial Public Relations 6. Community Relations 7. Issues/Crisis Management 8. Volunteerism 9. Environmental Project. The IPRM Crystal Awards is to offer candidates the opportunity to distinguish them as exemplary PR practitioners for their work and work of their team.
To further my discussion, developing good relationships is integral to your business, mine and our business or corporations. For the achievement of corporation goals, I have learned that sincere relationship is based on intimacy and generosity which will help the organisation to achieve its success. Intimate relationships are built to make others being friendly and genuine. For a deeper achievement, connections, share of interests, dreams can be aspiration with others. Therefore, sharing your struggles, challenges, fears and vulnerabilities with the other party builds trust rather than to be all alone every time. Mark Weinstein "if you take yourself too seriously there is an excellent chance you'll wind up seriously ill", and that is real. All these are pinnacle of intimacy and a focus to lasting loyal business relationship.
IPRM is an organisation which helps Malaysian Public Relations fraternity and business as well as non-profit community organisations to be professional and to achieve their goals. Generosity helps others to achieve their goals. What I have realised here is that, they offer their clients, council members a great deal and services. They make their key publics feel or be successful. For the growth of the corporation and for the goals to be reached, IPRM has trained me that to focus, that is know what you want, personally and professionally and to think of strategic planning every time is very crucial. Secondly, target and identify people who are important to your goals. That is for every corporations, they has to be appropriate groups and specific individuals that leads the organisation in what is being created clearly. After that, defining what you can do for them will come to a stage were messages are created to reach out to them.
In so doing, align of goals with associates, other people in the company and those who are necessary to the execution of the organisation plans will be accomplished. Lastly, reaching out to the target individuals through combinations of meetings, events and seminars will help rather than to run to the media. This is were we have to look at the basics of community analogue communication VS mass communication on reaching people, which one do you think is good and give reasons as to why?
Therefore, this relationship building process allows us/you to create a framework to scale intimacy, focus on building deeper relationships with key influencer's who will help us/you succeed and achieve the full potential of your group. Never let your clients forget that building better relationships will bring everyone more joy and fulfillment.
Thank you
Tabona, LUCT
Warm regards.
To further my discussion, developing good relationships is integral to your business, mine and our business or corporations. For the achievement of corporation goals, I have learned that sincere relationship is based on intimacy and generosity which will help the organisation to achieve its success. Intimate relationships are built to make others being friendly and genuine. For a deeper achievement, connections, share of interests, dreams can be aspiration with others. Therefore, sharing your struggles, challenges, fears and vulnerabilities with the other party builds trust rather than to be all alone every time. Mark Weinstein "if you take yourself too seriously there is an excellent chance you'll wind up seriously ill", and that is real. All these are pinnacle of intimacy and a focus to lasting loyal business relationship.
IPRM is an organisation which helps Malaysian Public Relations fraternity and business as well as non-profit community organisations to be professional and to achieve their goals. Generosity helps others to achieve their goals. What I have realised here is that, they offer their clients, council members a great deal and services. They make their key publics feel or be successful. For the growth of the corporation and for the goals to be reached, IPRM has trained me that to focus, that is know what you want, personally and professionally and to think of strategic planning every time is very crucial. Secondly, target and identify people who are important to your goals. That is for every corporations, they has to be appropriate groups and specific individuals that leads the organisation in what is being created clearly. After that, defining what you can do for them will come to a stage were messages are created to reach out to them.
In so doing, align of goals with associates, other people in the company and those who are necessary to the execution of the organisation plans will be accomplished. Lastly, reaching out to the target individuals through combinations of meetings, events and seminars will help rather than to run to the media. This is were we have to look at the basics of community analogue communication VS mass communication on reaching people, which one do you think is good and give reasons as to why?
Therefore, this relationship building process allows us/you to create a framework to scale intimacy, focus on building deeper relationships with key influencer's who will help us/you succeed and achieve the full potential of your group. Never let your clients forget that building better relationships will bring everyone more joy and fulfillment.
Thank you
Tabona, LUCT
Warm regards.
Wednesday, December 9, 2009
Skills Reinforcement
Hello everyone, I do believe that by now we all have started our internship, if not, I wish you all the best for you to get placements.
I have started my internship on November 16 and, this is my fourth week and I am working at Institute of Public Relations Malaysia (IPRM). For the past weeks, I learned that school is never out for a profession. Higher responsibility and accountability is essential to growth as a key to interns like me and team leaders move into management roles. I have been doing media monitoring, media clipping, media kit and many more. Working under a professional body, IPRM often organizes professional talk series as a significant of training and development for every PR practitioners as a way of preparing them for their professional careers in PR. Recently two books were launched written by the president of IPRM Prof, Dato’ Mohd. Hamdan Adnan. These books are 'The Growth of Government Public Relations and Politics in Malaysia' and 'Government Public Relations and Politics in Malaysia'. The books were launched under the topic 'The role of public relations practitioners in making 1Malaysia a success.
Learning new skills is essential to develop a rewarding career for advancement possibilities. On a scale of one to five highest, rate yourself in the 10 areas, if you are below for in any area, it may be time to get back to these basics and recharge yourself. As an intern, radiating a sense of certainty from having developed skills, industry knowledge and all-round competency levels will help me to have confidence in my work. To be a top achiever and for the organization to be successful, I have learned that having the responsibility in as a team player will make a difference. Working as a team player created good ideas which look for our own solutions and through the help of other team members 'experienced' it definitely helps to come to a conclusion at the end of the day.
As a team, we all know that key clients and accounts demand the attention of the assigned representatives. Therefore, working together produced solutions and new applicants that work best for IPRM members. This is same like what we have learned in school. In so doing, focusing on client relationships creates a long term period between each other. Therefore, the intangible services and high-tech products increases daily. In most cases, it is the client relationship that is most important solutions and results as second and lastly products and services. Overall, the attitude is not turned on or off by the monthly or quarterly budgets and targets management sets. However, hardworking is the fundamental to progress and with our
IPRM members, team members and employers.
The overall success of IPRM and what I have learned is that, the success is greatly impacted by the organization willingness and ability to establish and maintain positive relationships with everyone who is directly and indirectly connected with their success.
Thank you
Tabona, LUCT
I have started my internship on November 16 and, this is my fourth week and I am working at Institute of Public Relations Malaysia (IPRM). For the past weeks, I learned that school is never out for a profession. Higher responsibility and accountability is essential to growth as a key to interns like me and team leaders move into management roles. I have been doing media monitoring, media clipping, media kit and many more. Working under a professional body, IPRM often organizes professional talk series as a significant of training and development for every PR practitioners as a way of preparing them for their professional careers in PR. Recently two books were launched written by the president of IPRM Prof, Dato’ Mohd. Hamdan Adnan. These books are 'The Growth of Government Public Relations and Politics in Malaysia' and 'Government Public Relations and Politics in Malaysia'. The books were launched under the topic 'The role of public relations practitioners in making 1Malaysia a success.
Learning new skills is essential to develop a rewarding career for advancement possibilities. On a scale of one to five highest, rate yourself in the 10 areas, if you are below for in any area, it may be time to get back to these basics and recharge yourself. As an intern, radiating a sense of certainty from having developed skills, industry knowledge and all-round competency levels will help me to have confidence in my work. To be a top achiever and for the organization to be successful, I have learned that having the responsibility in as a team player will make a difference. Working as a team player created good ideas which look for our own solutions and through the help of other team members 'experienced' it definitely helps to come to a conclusion at the end of the day.
As a team, we all know that key clients and accounts demand the attention of the assigned representatives. Therefore, working together produced solutions and new applicants that work best for IPRM members. This is same like what we have learned in school. In so doing, focusing on client relationships creates a long term period between each other. Therefore, the intangible services and high-tech products increases daily. In most cases, it is the client relationship that is most important solutions and results as second and lastly products and services. Overall, the attitude is not turned on or off by the monthly or quarterly budgets and targets management sets. However, hardworking is the fundamental to progress and with our
IPRM members, team members and employers.
The overall success of IPRM and what I have learned is that, the success is greatly impacted by the organization willingness and ability to establish and maintain positive relationships with everyone who is directly and indirectly connected with their success.
Thank you
Tabona, LUCT
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