Showing posts with label challenge. Show all posts
Showing posts with label challenge. Show all posts

Thursday, November 7, 2013

Challenge the opportunity


My last mission at AdvantEdge was the most stimulating factor during the course of my internship. I had the opportunity to work on a book project and what motivated me was that everyone at work worked as a whole team. I was assigned various tasks and the first one consisted to review some documents and extract information based on some themes that I was given. The work had to be accurate and precise. It was whole like an assignment at university and it helped me learn how important you have to double check your information when doing research, especially in our domain, so as not to lose credibility. I was also assigned to extract numbers and tables from various documents and ended up doing nearly 20 graphs which would be included in the book. Even when doing that, I had to double check my information so as to provide a professional work. I should admit that going through these documents was not a big fun because it was time consuming but I had to do so to produce my piece of work.

This is when I learned that things do not always go as you which in work but it is your responsibility to adapt to work. You have to be very organized to meet deadlines and verify your syntax, just like we learned at university and I think that’s the basic similarity of theory and practice in work. You always have to develop on that yourself through research and observation, which only you can do to progress.

What I can assure you through is that the feeling of the final product is really worth it and if you are able to develop your skills through a process like this, you’ve grown a lot, not just professionally but also on the human ground. I learned that each task is a new learning process and it a challenge for yourself to develop and build on that.

Regards,

Beatrice Etiennette

15633006

Charles Telfair Institue

Tuesday, October 1, 2013

Is Media Monitoring really that Challenging?



Hi all,
I am almost coming to an end of my internship and I am feeling sad already. Along with drafting media releases for the first few times, another challenging issue that I encountered was media monitoring and I have also come to realise that Media Monitoring is not always fun. If you remember well, on my first post I said I liked doing media monitoring but now after this long I see how challenging of a work it is and it needs to be done with much care and attention. The thing the first few times I was only checking if there was anything about my organisation or its events and then digital press cutting for media clipping.


                     My table filled with the piles of newspapers (The Observer, Le Matinal, L`Express, Le Defi Quotidien, Star, News on Sunday, Weekend, Le Mauricien, Defi Plus, Mauritius Times, Express Dimanche, 5-Plus,Sunday Times, Capital, Samdi Plus, People, Business Magazine, Weekly Magazine)


But now as time flew and we are reaching to almost and end of the year, I have realised it is also important to know what your competitors are up to and record those as well. So now imagine every time I attend work the first thing that I have to do is read and srutinize over 15 newspapers/magazines to not only look for articles about your organisation but also for that of your competitors. This not only tracks the effectiveness of your organisation`s communication but also keeps you up to date about what your competitors are doing. So among all so far I found it really challenging as it needed attention to details while reading almost the whole newspapers so as not to miss anything. It even happened to me that I had to go trice thru the same newspaper to cross-check if i have not previously missed anything as I had to record whatever I have come across to into our 'research and analysis' folder to see the positioning of our organisation and that of our competitors. A matter of fact is that the angle of the story more often reflect the relationship between the journalist and the PR person. One of the reasons for why I found this to be challenging is because you have to read and understand the articles to be able to record it later. And many often it happened that after first few times of reading I still was not able to understand certain articles on our competitors because of the jargons used. So yeah, it was really a tough job and to start your day with piles of newspapers and after reading scrutising, start with the press-clipping; it is definitely not easy and takes a lot of your time.

However, I have realised that this is the real PR world and this reflects how our future will be. It is said a good PR does nothing but everything and Now having done all those I can proudly say it is true :D 
No matter how difficult it is, Media monitoring is very important in PR.  
Please find some sample newspaper and some articles about our clients below.  Thank you.

                                This is all the newspapers I had to go through for media monitoring
                                       Article on Bramer Bank who is one of our major clients
                                     While doing media monitoring, I stumbled upon one of our Press Releases

Thank you for reading :) I guess by now everyone is coming to and end of their internship so good luck with the report.

Karishma Rughoonundun
15636461
CTI Mauritius

Tuesday, June 4, 2013

Post 3: A Challenging task

Hi everyone this post will be about a challenging task which was given to me by Groupe A de Cassis. As most of you may know, many NGOs do not have enough fund because most of the time they depend on themselves. It is difficult for NGOs such as Groupe A de Cassis to maintain a website as well as to have fund to pay for a website. The decision from my supervisor was to look for a free website provider and she assigned me this task. The reason for which my supervisor wanted me to look for a free website is because the cost for the website is approximately Rs 4000 per year. And because of this amount, they fear that they might face some difficulties to find funds to pay for the website.

What I did:

It was really difficult to find a free website provider, and after a long time of search, I saw this website: http://www.wix.com/. I found this site an interesting one because first of all it was free, it was not difficult to use, and pictures as well as animations can be included. Without wasting time, I created the account on my e-mail address and eventually I shall transfer it to the organisation's e-mail address. I have started by including pictures and including the articles related to the pictures.  

Decision of my supervisor and why:

After a long time of reflection with the team, all of us has seen that this website can be free for only a certain period. My supervisor saw the idea of the website good but she was feared if ever after some time, the website needs to be paid. So, she decided to continue paying for the website and for innovation, we all work to make the website look attracting compared to the previous version taking in consideration my ideas of the wix.com.

It was a good experience and I learnt a lot when working on this issue because I did not realised that the website might be free only for a certain period.

Thank you for reading this post and comments are welcomed.