Blog 1 (On The Spice Route)

I am currently working with a company with several 'sub-companies', many of which are in need of the very basic public relations tools to keep them in the game. The sub-company that much of the PR focus will be centred on is 'Poivre d'Or'.
Poivre d'Or, is a medium sized company specializing in 100% natural and 100% authentic foodstuffs, such as, jams, honeys, sugar, preserves, tea and sugar. the company makes most of its business from hotels, restaurants and other food outlets.
its main focus and aim before the end of the year is to maximize awareness locally and internationally, and start exporting their goods to countries other than Seychelles, Germany and France that are becoming quite stagnant. in effort to do so this weekend (22nd, 23rd and 24th of August) the company is taking part in 'MAITEX' (Mauritius International Trade Expo). This expo was established to give medium size Mauritian enterprises a chance to interact with international buyers.
Thus, to capitalize from this opportunity, company's PR manger and I are in the process of developing a media kit to be distributed to the potential buyers both prior the show and after the show.