...and just as I find myself discovering all the experiences and enjoyment my placement has to offer, it is nearly over!
I found myself enjoying writing the report, ok not entirely, but now that it is so near completion I have actually taken the time to reflect on the tasks I have done, the people I have met and the lessons I have learnt.
I received some wonderful advice in my last week of placement; to really reflect on this work experience and take it for what it is: as an opportunity to preview a future job I could have minus the commitment, it was like a free ride! I was advised to really identify the tasks I enjoyed, and the tasks I didn’t enjoy, and use that as a basis for what I would like to do in the future.
From reading most peoples blog’s, and considering that we are all studying the same degree (give or take a marketing/journalist major) it is amazing to see the diverse roles we all found ourselves in – which I think is one of the wonderful things about PR. Who knows where it will take you and the skills you will relying on and the roles you will find yourself in!
It has been a wonderful preview of the workforce, and I wish good luck to all those PR students who are finishing this semester and looking for that dream job! :)
Brooke
Bentley Campus
WesTrac Pty Ltd
Showing posts with label WesTrac. Show all posts
Showing posts with label WesTrac. Show all posts
Thursday, October 6, 2011
Friday, August 26, 2011
Halfway at WesTrac
Hi all,
I have just reached day 10 of my placement - and I am really enjoying it! The people I am working with are amazing, extremely friendly and happy to answer all my random questions which is a bonus!
PR is currently a new department for WesTrac, this week I worked on the company's PR Plan - it's target audience is senior management so it gives an overview of what PR actually is, what it entails, explaining objective and strategies, the approval process, crisis management and the like. This has really helped me see a link between theory (doing all those giant group PR plans) and practice (here I am actually doing a PR plan!)
The most exciting part of my placement so far has been working on the Tamworth branch launch in NSW. There was a cocktail event organised for the launch as special guests Kerry Stokes, Ryan Stokes, NSW Deputy Premier Hon. Andrew Stoner MP and WesTrac CEO were all flying over for the event. As WesTrac and Channel 7 merged to create Seven Group Holdings last year, it was a really big ordeal for the company and they were expecting large media coverage.
My supervisor was organising coverage with 7Prime (our GWN equivalent) which turned out to be an extreme hassle – the film crew were on a deadline but our CEO and Kerry Stokes were not arriving in Tamworth in time! And there was an issue with only having one spokesperson for the company (the CEO). Considering I got my placement through the CEO, it was really interesting to be able to put a face to the name and experience that in practice, things do not always go as planned.
My role was to do a draft media release that was then sent to the NSW marketing department a week prior to the event. On the day of the event I had to phone the NSW print media outlets we had sent the media release to and confirm if they would be attending the event. I can imagine that building a good relationship with these contacts would be beneficial, knowing receptionists names or having direct contact numbers would be a result of good relations with the journalists.
All in all my experiences have been insightful and positive and I am looking forward to my next 10 days at WesTrac.
Until next time!
Brooke
I have just reached day 10 of my placement - and I am really enjoying it! The people I am working with are amazing, extremely friendly and happy to answer all my random questions which is a bonus!
PR is currently a new department for WesTrac, this week I worked on the company's PR Plan - it's target audience is senior management so it gives an overview of what PR actually is, what it entails, explaining objective and strategies, the approval process, crisis management and the like. This has really helped me see a link between theory (doing all those giant group PR plans) and practice (here I am actually doing a PR plan!)
The most exciting part of my placement so far has been working on the Tamworth branch launch in NSW. There was a cocktail event organised for the launch as special guests Kerry Stokes, Ryan Stokes, NSW Deputy Premier Hon. Andrew Stoner MP and WesTrac CEO were all flying over for the event. As WesTrac and Channel 7 merged to create Seven Group Holdings last year, it was a really big ordeal for the company and they were expecting large media coverage.
My supervisor was organising coverage with 7Prime (our GWN equivalent) which turned out to be an extreme hassle – the film crew were on a deadline but our CEO and Kerry Stokes were not arriving in Tamworth in time! And there was an issue with only having one spokesperson for the company (the CEO). Considering I got my placement through the CEO, it was really interesting to be able to put a face to the name and experience that in practice, things do not always go as planned.
My role was to do a draft media release that was then sent to the NSW marketing department a week prior to the event. On the day of the event I had to phone the NSW print media outlets we had sent the media release to and confirm if they would be attending the event. I can imagine that building a good relationship with these contacts would be beneficial, knowing receptionists names or having direct contact numbers would be a result of good relations with the journalists.
All in all my experiences have been insightful and positive and I am looking forward to my next 10 days at WesTrac.
Until next time!
Brooke
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