It all moved
so quickly, in a matter of days I gained my internship and started interning at
Smart Coffee a coffee pod distribution company.
The office
was so welcoming and definitely settled my first day nerves. I felt like I was a
part of the team from the get go.
As the
company produces and distributes Nespresso compatible pods you can bet what my
first question was in my interview. Are
they recyclable? My colleagues said
they didn’t know…to me this is exactly what I would want to know as a consumer. My first undertaking was a response to my interview curiosity! Research, research, research to produce a sustainability article outlining the
recyclability of Smart Coffee pods. Third year Contemporary Practice came into play and some issues needed to be analysed.
Another initial task had a Facebook focus! Facebook was established for
the company but I was given the role to schedule content. On my first day I learnt many new aspects of the platform. It’s crazy how much you can do for
a business through Facebook and everyday I’m learning more.
I’m sure most of you have been there awaiting social media responses…
I also
created my first ever Facebook editorial calendar for scheduling content. It has been so helpful for visualising content in advance. The first week was trial
and error to some extent. Although every PR class came into play when defining the target audience.
Knowing what the audience enjoys and engages with is one of the best techniques
to gain earned media. Future posts can now be tailored to the audience desire. It’s going to be such a valuable and essential
skill to have going into the industry next year.
All my
colleagues are so supportive of my work and value my perspective. Having highly
experienced colleagues a desk away is phenomenal and the best resource for
gaining knowledge and experience of the industry and office practice.
I can’t wait
for all the new exciting projects I will be working on for the rest of my
placement. I’m finding the tasks I thought were difficult at the start are now
becoming easier but the harder tasks will always come. My only concern is the access to copious
amounts of coffee. At the moment it’s amazing but I fear this may be dangerous,
I’m becoming addicted.
Advice with Katie – Absorb as much information as you
can from your surrounding colleagues, don’t underestimate their experience and
ASK questions.
