Hi everyone!
Ever since my internship ended, I have felt a deep void in my life; there’s no
need to write about how much I miss working at Mamba! My internship gave me
experience of working in a professional advertising and media related
organisation. I got the opportunity to have a foretaste of the world of work. I
have to say I really enjoyed it and that is why I believe my future lies in the
PR industry. In Mauritius as in other places I’m sure, there is a lot of
competition among many organisations. However, it is this rivalry that makes
companies strive harder to stand out of the lot. I also study journalism and
sometimes there’s a conflict between what is ethical in PR and what is ethical in
journalism and this may lead to a clash between the two, mostly in times of
crisis. As we learnt in our previous PR units, journalists can be your best
friends but can mostly be your enemies if you don’t deal with them correctly.
Working in an
advertising agency allowed me to gain insight in various fields like
advertising, media and PR and needless to say that they are all exciting fields!
Looking over my internship I was able to comprehend how PR is a dynamic field
where often working under short deadlines and under pressure becomes normal to
a person! In PR, you don’t work with the same people or same tools every day;
it is not like accounting (I am not criticising, this is just how I view it),
in PR you have different clients wanting different ways to use PR for their
benefits. When I was working at Mamba, I could see where clients were doing
things wrongly and how they could use PR to be more effective. I was also amazed at the number of companies
who did not really know anything about PR and much less about how PR is vital
for a company. PR is definitely something I want to do in the future even if it
is a difficult field for new graduates to enter in. I know that I still need
experience to be able to fully work for an organisation and I’ll work on that
as soon as my semester is over.
I hope you
people have decided where you want to be in some years; if not don’t panic. You
can never be too late to embrace a new career!
Ciao guys, it’s
been great to talk about my internship and read about yours! :)
Kritina xx
15886486
Charles Telfair
Institute
