Hi everyone,
Today I will talk
about organising a conference. During my place I have the chances to participate
to a press conference and to experience the works linked to the organisation of
an event.
The journalists were
invited to make a media coverage as it was for the Omnicane Republic Cup 2015
and it was something quite important for the client. My task was to call each
journalist a day before the event in order to confirm whether they got their
invitations and also ask them if they will attend the conference. This task was time consuming as I must called at least 20 media outlets, talk to each
journalist and in the case they did not receive their invitation, send another
one and later call them to confirm if they received the latter and see whether they are
attending the event or not.
On the day of the press conference, my tasks was to make sure that the media kits are up to the
standards and to check whether there are no missing document. When the
journalists arrived I had to fulfilled the list of attendance, show them where
the conference room is and give them the media kits before the beginning of the
conference and fulfilled their needs. During the latter, I must take notes of the speech, the persons
present and their interest in the new agreement and the features for the Cup.
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| Journalists waiting for the beginning of the conference |
After the conference I
must write a debriefing of the event with the notes taken and also monitor a
media clipping about the conference in all the media outlet in order to know
how the conference is describe, its impact in terms of visibility for both the
cup and for the client’s company.
In theory, press conference seems to have a lot of work but in practice, there is a lot of work which must be done precisely so that such event do not fail to deliver its final massage. Precision is very important and each PR practitioner should be able to deal with it wherever there is a lot of stress behind so that there is no negative impact from the journalists or from the client himself.
So much work for only 30 minutes of a conference.
Thank you for reading
Cedric
