Understanding the work place Environment

Understanding the work place Environment

I tried to upload on my instagram account but it takes an eternity to upload and display all I wanted for this blog post. So let's go, As the second week of my internship come to an end, the opportunity to meet and familiarise with others members of the company come in hand with the knowledge acquire with it. Taking the opportunity to learn from others of what their jobs consist of within the company mostly as an observer is not only is a great way of making professional contact but also the allows an internal insight of the company works. 

As a disclaimer: First of all I am not a Fan of Instagram using this #CurtinPRIntern #PUBR3002workspaces is a nightmare for me being more of the PC / Laptop guy. So I download a third party app InstaPic to be able to upload on this social media app.

The Kitchen and dinning room at Cread Ltd

This is not a surprise, sharing a meal is often the best way to get to know people and know start making connections.

As most of them being communication professional either as Marketing officers, retail designers, Finance and accounting department, Human resources department or strategy officers. Their time is usually precious and it hard to get to know them during their working hours as being most of the time hang up to the phone or communicating with client using emails or simply out of the office for business purposes.

Cread Ltd Retail marketing department

 The Retail Marketing department

The official placement place I was assigned to but its is just because there was space issues. This department consist of a marketing officer dealing with the media directly for booking, advert placement and act as a media liaison for the company with media outlets and the company client. This is the home of most of the designers of the company working on adverts, brochures, annual reports and strategic design requirement for the company. 

Cread Ltd Design Branding and Innovation department

Design Branding and Innovation department

This department can be called the brain of the company as it is where communication, marketing, Branding design and all decision making take place. This is also the place I am able to learn from and discover how events such street guerilla tactics, the application of the 4 Why's of marketing applies, the purpose of a big Idea in the story telling and copy writing for radio script, television scripts and Facebook and social media strategies with the use of visual identity

Cread Ltd  Second Meeting room

The Main meeting Room with the CEO

For my working experience that I was able to acquire either a web designer or freelancer, I never met a such friendly character  and experience in his profession as the CEO and Executive Director of Cread Ltd. This room is either where meeting with Clients occur or the meeting with the DBI team or marketing officers occur. This room is where generally all strategies of the company are approve and decision making task are taken for the company. 

Those areas of the company is full of resources that I can exploit as a PR Intern, the internal communication among department is excellent and the convivial atmosphere mix with the pressure of deadline creates a unique working environment. This allows a better understanding of the communication world, its realities, flaws and joys which is a blessing in disguise. 

First Step towards the Public Relations Industry

Hello! I’m Priscilla, and I’m a student at the Singapore campus for Curtin University, undertaking the degree for Bachelor of Commerce (Marketing and Public Relations). I’m currently working at Foxysales Pte Ltd, a relatively new company which was founded in 2010, and it’s an online retail shop that’s catered to busy mothers. They hold sales on their website every day, and each sale usually lasts for only a week.

Since they are a fairly new company, there have not been many chances for me to interact with the media. However, I am still able to put the skills I’ve learnt from the Public Relations modules at Curtin to good use. Small start-up companies are usually tighter on budget, and thus look to doing more public relations than advertising on the whole. This means a lot of social media updates, blasting of e-newsletters, and writing of blog articles, which is very similar to the tactics we recommended for most public relations plans we had to write for non-profit organisations.

However, in the public relations plans, we merely suggested these tactics, and never really put them into action. Therefore, it was a situation where I knew exactly what my job scope was, but was unsure of how to carry it out in reality. At Foxysales, I really had to carry out all these public relations tactics to communicate with our stakeholders, and it put a lot of stress on me as I wasn’t sure if I was doing it the right way. Thankfully, my colleagues have been very kind to me, and will guide me along by telling me when I did something well, and giving me constructive advice when what I did wasn’t up to their expectations.

Of course, even as a small start-up company, we need to try to reach out to the media. Thus, I also need to put together a media kit, create a media list, and think of good angles to write press releases which we would then send to various relevant media. After all, the best way to reach out to the mass public is through traditional media, which is still very much alive in this century. I’m really glad to be able to put the skills I learnt from school to use in this internship, as we were only able to learn about it theoretically in the past. With adequate hands-on experience, I should be ready to start my career in the Public Relations industry after graduating from Curtin University!

So far, my internship has been really fun, and I hope that it will continue this way! Till then, see you again!

Tay Si Min Priscilla

15909891

Curtin University (Singapore Campus)