Hi everyone
So today, I will talk about the importance of media in
Public Relations. Yes, since the first module of Public Relations we have been
taught how media is a key feature when passing key messages towards the
different stakeholders. I was asked by
my supervisor at Imagine Communications to update their media overview of the
different media outlet in Mauritius and the outer island in the Indian Ocean.
Each form of media is very important from broadcast, to
print and now online press. Coming back to my work I was expected to do a
research on each media available in Mauritius. The first thing was to check
whatever the journalist from a list of previous database was still working for this
media company. One thing that I witnessed is that in Mauritius, journalists
frequently switch their job in press agencies.
Knowing where the journalist works, solidify one important
aspect of Public Relations which is good media relationship. The aim is to
build ongoing relationships with journalists and media sources. The more and
better relationships PR agencies can build the more influence they can exert on
the media. This would be very helpful in case there is a crisis.
The media overview on which I worked at Imagine
Communication is used when a new client request the service of the PR agency.
The document worked as a facilitator for the client to know which news angle
would be suitable a media outlet. For me personality, for me personally, it was
enriching to learn about the different media outlet present in Mauritius. Before
my internship at Imagine Communications, I did not know for example newspaper
like ‘Le Journal Du Dimanche’ or ‘Minority Voice’ existed in Mauritius.
That’s all for now…Stay tune…more to come !
Julien Vincent Thomas
15625906
CTI
