Working with the social media analyst at PPR, I have learnt how different clients want different things from social media. Most clients use Facebook and Twitter pages to be promoted and publicised. This week I was asked to research blogs in the building and construction area- something that I didn't even think existed. I found out that there are so many different kinds of building and construction blogs- from Perth mothers blogging about the building of their homes, to well-known companies updating followers with construction and design tips. It was really interesting for me to see a different use to social media, and it reaffirmed my views on its importance in PR.
At PPR I was lucky to sit in on a blogging seminar. It was done over the phone, giving it a real corporate vibe! A lot of information discussed in the seminar made me feel like I was back at university- I guess you can never stop learning about such a developing platform. It also made me happy to have such a high knowledge of social media already. It seems the many classes I have taken surrounding social media are actually worth it. It may be a coincidence, but I feel like there has been a strong emphasis on social media at PPR. Its presence at the moment is omnipotent, and I don't think that is going to change any time soon.
PPR also has an Instagram account that can update you on client events, PPR news and exciting things happening around the office. Run by the employees, it's a little bit of PR they do for themselves!
