So my internship at Infamous Events came to an end this past weekend. My formal time at least. There is still one project that I was working with them on that I will continue on with. It all should have been wrapped up but there were a few delays. We have booked a weekend run of shows for Perth band Refrain's final shows. They were a very popular band in the scene, and everyone is sad to see them go. This hasn't been officially announced yet (hence the delays and why I'm going to keep working with them on the promotion of these shows) as the person in charge of all the graphic design at Infamous Events has been away for the past week, but they will be getting announced next week. We have booked an all ages and an 18+ show over one weekend in late June, with some of the best local bands (in this scene, definitely not everyones taste) as supports. It will be great to be able to implement a few different things we haven't tried before to promote the shows, from suggestions I've made and things I've noticed at my time already working with the company.
The past few weeks have been a great learning experience, and I've been very lucky to work with this company. While they are only a small business that haven't been around very long, I learned a lot from the way they work, and how much time and effort really goes in to putting on concerts. Not to mention the financial risk they take in bringing out bands from overseas (trust me it's scary! A gamble I'd be scared to take for sure).
I will post more details about the final show once it's announced on this blog, which will be hopefully later this week/next week. In the mean time if you are in to punk, hardcore or any form of heavy music check out the link to the band above, definitely not for everyone but given it a listen and you may like it...
Showing posts with label Concerts. Show all posts
Showing posts with label Concerts. Show all posts
Monday, May 7, 2012
Thursday, April 12, 2012
Oh yeah, we forgot to do that this week...
As a student, I've never really been in to the whole "leaving it to the last minute" thing. I've always tried to stay on top of everything that's in front of me, or is going to end up in front of me. Now that (for the time being) I am in the "real world" working I didn't expect to be the one trying to fix things when everything has been forgotten about, and left to the last minute, or day rather...
I'm working at concert promotion company, a booking agent basically. They organise concerts for local, Australian and international bands in Perth. They have a good reputation, and from what I know about them they are usually on top of things. There's a few basic things they do every time to promote concerts, these include advertisements in street press (Drum, X-Press etc), posters in all the places you would expect, flyering at other events and the new way of doing things that involves very little work, Facebook events.
This time however, given the public holidays in recent weeks, the deadlines for Advertising in the street press this week were missed, and there were still a lot of places to put posters up that should have been done weeks ago. The Facebook event was doing its thing, but they aren't always a reliable indication of how the turnout will actually be.
Now the band in question aren't really an unknown band, they have a fan-base who will come to support them whenever they are in WA. They are making a long trip over from Auckland, New Zealand. The band don't have any new records out since the last time they were here, so they aren't really a talking point in this "scene." The show is in two days, there's a lot to be done to make sure the concerts are a success, that there are good turn outs at both the concerts and most importantly that all costs are covered and everyone gets paid.
Working with the director of the booking company, we came up with a plan for last minute promotions for the concert. I did up a last minute press release that was sent to an internet radio station that is popular in that scene, Triple J's Short.Fast.Loud radio show, a few "what's on in Perth" type websites, the venues, and a few other relevant contacts the company already had. As a group effort Posters were thrown up, covering all the places that were forgotten and a few more prominent spots for complete exposure. Flyers were handed out in the city (to those who look like they would be interested, and those who probably weren't at all) and placed in a few shops and cafes. Now the Facebook event was still going along doing what it does, we made sure all forms of social media were covered, Twitter, Tumblr etc. Some people may have found it annoying, but at least they knew it was on.
Learning from past mistakes, I know how to get things done at the last minute. Something I've tried to move on from to ensure I'm never in that situation again. Never did I think I would have to deal with this again post-university life. We came up with a lot of good ideas and we got it done. The shows turned out to be a success and turnouts were much better than expected, especially given one of the dates was an all-ages show on Good Friday, one of the most painfully quiet days of the year in Perth (no offense to whoever may take offense). The Saturday show was HUGE and the band was that popular they ended up doing a second "secret" show after the Saturday night show at a nightclub in Perth. This was their third or fourth trip over from NZ and given how well the weekend went it certainly will not be their last.
I'm working at concert promotion company, a booking agent basically. They organise concerts for local, Australian and international bands in Perth. They have a good reputation, and from what I know about them they are usually on top of things. There's a few basic things they do every time to promote concerts, these include advertisements in street press (Drum, X-Press etc), posters in all the places you would expect, flyering at other events and the new way of doing things that involves very little work, Facebook events.
This time however, given the public holidays in recent weeks, the deadlines for Advertising in the street press this week were missed, and there were still a lot of places to put posters up that should have been done weeks ago. The Facebook event was doing its thing, but they aren't always a reliable indication of how the turnout will actually be.
Now the band in question aren't really an unknown band, they have a fan-base who will come to support them whenever they are in WA. They are making a long trip over from Auckland, New Zealand. The band don't have any new records out since the last time they were here, so they aren't really a talking point in this "scene." The show is in two days, there's a lot to be done to make sure the concerts are a success, that there are good turn outs at both the concerts and most importantly that all costs are covered and everyone gets paid.
Working with the director of the booking company, we came up with a plan for last minute promotions for the concert. I did up a last minute press release that was sent to an internet radio station that is popular in that scene, Triple J's Short.Fast.Loud radio show, a few "what's on in Perth" type websites, the venues, and a few other relevant contacts the company already had. As a group effort Posters were thrown up, covering all the places that were forgotten and a few more prominent spots for complete exposure. Flyers were handed out in the city (to those who look like they would be interested, and those who probably weren't at all) and placed in a few shops and cafes. Now the Facebook event was still going along doing what it does, we made sure all forms of social media were covered, Twitter, Tumblr etc. Some people may have found it annoying, but at least they knew it was on.
Learning from past mistakes, I know how to get things done at the last minute. Something I've tried to move on from to ensure I'm never in that situation again. Never did I think I would have to deal with this again post-university life. We came up with a lot of good ideas and we got it done. The shows turned out to be a success and turnouts were much better than expected, especially given one of the dates was an all-ages show on Good Friday, one of the most painfully quiet days of the year in Perth (no offense to whoever may take offense). The Saturday show was HUGE and the band was that popular they ended up doing a second "secret" show after the Saturday night show at a nightclub in Perth. This was their third or fourth trip over from NZ and given how well the weekend went it certainly will not be their last.
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