Public Relations Internship, First Blog for Cancer Support Association.

Blog 1, week 1, 9th of September. Let me start by saying that at first I was struck by my limited knowledge of Cancer Support Western Australia, which at that start of seeing an advertisement for a public relations/marketing intern I had hardly even heard of the charity. I had no idea of Cancer support’s wellness and healing approaches towards the cancer-diagnosed public, I had absolutely no knowledge of nutrition, exercise or meditation treatments for their Western Australian stakeholders and I certainly had never participated in their education programs or donated directly. So I applied on the 2nd of September which was a Monday afternoon in the hope I could change this and two days later into the Curtin University study break on the 4th of September I attended an interview for the position. I was to start the next Monday on the 9th of September as an intern working in the public relations/marketing team under the leadership of the Cancer Support WA Marketing Manager as well as the Assistant Marketing Manager. My first tasks for that week were to familiarize myself with the office/building I would be working in for three days a week and to observe Cancer Support WA standard practices as well as computing software I would be expected to use. I arrived an hour early at 8am to allow for a good working impression and set about promoting a good work ethic among my co-workers. To achieve this goal I started by helping other volunteers with a “mail-out” which consisted of packing envelopes with CSWA materials to be sent for a future event, I would later learn that these were for an Annual General Meeting or AGM. It was explained to me that I would be involved in updating and posting for Cancer Support’s interlinked Facebook page, Twitter account and informative blog as well as some work to improve the CSWA website. I would also be involved in some advertising work for the Cancer Support WA various other events including street appeals. Thanks, Rob Dougherty

The Ending of My PR Journey

Greetings to all PR practitioners,

Sorry for the very late update. Eventually, this is my last post to share my PR life in KSL City. 

Throughout the three-month PR internship program in KSL City, it is a wonderful experience which I have never experienced before in my life. Then, I have learned and gained lots of practical knowledge and experience in terms of PR. But, clearly, KSL City has put many efforts in event sector by using social media, media relations and lots of internal promotional tools in order to increase media coverage and media exposure. KSL City believes that it can build the corporate image directly through the highest rate of media exposure. 

In fact, the PR which KSL City practiced is MPR (Marketing Public Relations). It means it is more focusing on achieving the marketing goals by using PR techniques and it mostly link to the event sector since there are many events will be held according to the event schedule. As a PR officer in KSL City, the job scopes include creating awareness of the coming events and dealing with media especially the mainstream Chinese print media (Sin Chew Daily, Guang Ming Daily, Nanyang Business Daily, China Press and Oriental Daily News) in Johor Bahru. Many channels have been used to create awareness of the events which comprise the hardware (lamppost bunting, TV wall, billboard, light box, glass door sticker, elevator door sticker, elevator internal poster, mall pillar, mall façade, car park barrier and bus sticker) and software (official website, Facebook, Twitter, YouTube, SMS blasting and E-mail blasting) as well as media release. Through a variety of approaches can capture a wide range of public attentions and reach the public broadly. Thus, this is the opinion after the research and experience that I have done within my internship program. 

Last but not least, three-month of my PR internship placement is over. The department which I work for is just like a big family since all the colleagues are kind and friendly. Before I left the company, I have been given a precious invitation to attend the company annual dinner at the 5-star hotel of KSL Holdings Berhad which is the KSL Hotel and Resort. It was a wonderful night for all the employees of KSL Holdings Berhad to have an opportunity to relax and chill with each other after a whole year of fighting with their works. Obviously, it might be a tool to enhance the employee relations indirectly. Apart from employees, some relevant business partners were also invited to the annual dinner as a token of appreciation for their supports in KSL Holdings Berhad. It was a pleasant night and everyone is enjoying that precious moment together by having a sumptuous dinner and chatting with each other.  

Ultimately, I would like show my appreciation to my lovely colleagues as they have truly give me a helping hand when I need help or facing obstacles and they always show their concern to me frequently throughout the three-month internship program. I think I am lucky that I have met a lot of kind people who willing to give me the guidance to perform better in my workplace. At the end of my day, a farewell gathering was conducted for me  after work and we were having a memorable moment together. So, thanks again my colleagues and thanks KSL for giving me such a great experience in my life.

The Annual Dinner 2013 of KSL Holdings Berhad 

The Farewell Gathering with my colleagues at the end of my day

Although this is the ending of my PR journey but I know there will be another journey is going to begin soon. Guys, time to say goodbye and it is my pleasure to share my internship experience at here. 

Thank you.

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Cheong Wei Chung (Quan)

Curtin Sarawak Campus, Miri