Delayed post and Bittersweet Feelings about Internship

Hello readers, it's been a long time since my post is created. It is delayed due to my Internet connection at home, it was broken down on the weekends when I planned to post it on Friday and it was just working last night. So not to stretch time, let's just back to my blog post.

This few days will be the last days of remaining Internship that I will complete and also focusing my progress on the Internship report that due on this Friday. I will finish the internship on Wednesday, that is when I will send my gratitude to my supervisor and colleagues who have been helping me with my PR Internship Program.

In this post, I will talk about the service system that runs in the company. It is a software that specialise for requesting the songs by entering the songs on keyboard provided in the rooms and the song will automatically played in the screen TVs. Inside the karaoke room, it has 2 TVs for easier reading the lyrics to the songs, 1 wireless keyboard, 2 wireless microphones and 1 or 2 additional microphones with cable on it which will be plugged to the CPU.

The devices are as illustrated by images below (Inul Vizta 2015):

The songs that are available on the system is requested by our customers, we add the new songs from the radio charts, special request and also adding songs that are quite important for our business (local bands or hit singles).

The genre of the songs ranging from pop songs, R &B, EDM, rock songs, etc. The songs are not only from Indonesia, we also add songs from Western musician, Asian songs like Mandarin, Japanese, Korean and also some important songs (this is like national anthem from Indonesia).

The colour of list illustrated in the computer has changed for the past few years. At first, it was mostly blue and yellow when the company starts operating (2007). Now, it is mostly orange, red and yellow for just a change in display to our customers.

The keyboard also get improved and more simple for our customers to use it. The customers also can record the songs for karaoke purposes in their own personal use. Extra surcharge will be paid by customers to the company. I have used this service last time I visit there and it was really good to know that we can record our voices when we sing and maybe use it for entertainment purposes or just for personal collection.

That is all for today folks, I will write the new and last blog post on this Wednesday. Until then, happy reading and commenting!! :)

4 more days to Telstra Perth Fashion Festival!

Hey Guys!

If you guys have been reading my previous posts, this is currently my third post on PR393 Reflective Blog :) I have been doing my internship with Asuar Design for the last couple of weeks and it has been a fruitful experience.

Look Out for ASUAR DESIGN in Telstra Perth Fashion Festival!!!

Last week during my internship, I did pretty much the same stuff I have been assigned to. In addition, it has been a really busy week as Telstra Perth Fashion Festival is just around the corner, there is a lot to get done in the company. We have also other things to get done along side. There is so much to do, and so little time! I have been sending and replying emails to bloggers and celebrity agencies I have tried collaborating with. Seeking new celebrities that is suited to our brand, making calls and emailing celebrity managements. Apart from that, I have been sending out newsletters to new subscribers to the brand to keep them updated with all the latest happenings in Asuar Design.

VOGUE AUSTRALIA

In regards to my previous post, I am happy to announce that Asuar design will be participating in the Vogue Online Shopping Night! I have been helping Lauren out with compiling all the details and documents needed to be a part of the Vogue Online Shopping Night. Last week, we did a full photoshoot for the online shopping website and for the Vogue shopping night site.  have come to realise, there is so much to get done just to sell a single collection. There is

In order to increase more traffic to our social media sites, we have been doing giveaways and uploading more photos on Instagram. As our main platform of sharing our brand information is through Instagram, where followers are able to see images we share, we use Instagram to create our brand awareness. It is important to identify which platform has the highest attraction towards your company and build on that platform, and if possible link it to the other social media platform your company has an account with. This is one of the fastest way to reach mass audience in the social media industry.

In terms of creating a long-term great impression on your brand and promoting a hugely impacted brand awareness, it is crucial that your company has a strong PR plan, to ensure your company has a strategic goal and objectives. I have been working on a long-term PR plan to set out what Asuar Design wants to achieve in the next few years, this includes the budget and execution of events Asuar design is and will partake in the future.

Lastly, I have been working with magazine companies to get Asuar Design featured in a physical and online publications. This is a beneficial way to promote your brand and company. This is because there are still a huge number of people who still buys physical copies of magazines or even subscribe to digital copies of magazines online.

Hope everyone is enjoying their internship placement and best of luck in writing your final report for this unit!

More to come soon <3

Cheers,
Camy xx

The adventures of the intern come to an end…

My last days at Mamba Advertising were hectic; that’s an understatement. I felt like my last week was going on at 100 miles per hour! I was juggling with client meetings, working with the newsletter, doing a media plan as well as ensuring that I had collected all the samples I needed for my report. One thing I have learnt during my last weeks at Mamba is that people Public Relations have to be versatile. PR does not limit itself to only one task, and this is where versatility comes in.

                                                  Inside the designer's office/Creative lads!

Besides people skills, a PR practitioner has to have other talents and attributes as well. I mean, as well as doing PR tasks at Mamba, I was also doing translation and design and my creativity was put at work. The ‘sens du relationnel’ is essential in PR and I had to understand how does the market works; I had to know about targeting segments in the market to add selling value to a product. I’m aware that a little knowledge is never too much! I certainly enjoyed the expertise of my colleagues and I also am grateful for the advice that were bestowed upon me. 

All this ‘savoir faire’ taught me one vital lesson; wherever you will go, there will be ups and downs and even at the workplace you will face challenges that will look impossible to face. At times I was doing things that were totally not related to PR but I couldn't complain since it’s by learning that one becomes better. I gave myself a pep talk and said that now’s the time to show that I’m not afraid of getting my hands dirty. For instance, I had to work on the media (PR) plan in less than 24 hours and with proper briefing and research, I managed to deliver a concise and professional plan. 

The day before my last day, my boss and I finalised the newsletter and proceeded to sending it to our stakeholders. By the way, let me tell you that some colleagues invited to lunch in a nice restaurant and we had a great time and they were all sad that I was leaving. 

                                                          My oh-so sophisticated desk!

For my last day, I arrived at the office bearing goodies, I made some chocolate fondant and everyone loved them obviously! My last day ended with hugs and accolades from everyone and I left with the good wishes of those who accepted me in their family for a short period of time! I will miss everyone at Mamba but I left with plenty of good memories in my head.

I hope you guys had great farewell as well! Until next time!

Kind Regards,

Kritina Sungkur

15886486

Charles Telfair Institute