Hello
everyone!
As
for my third post, I would like to share with you all how a media interview is
conducted in the real world.
In
school, I have myself familiar with the term ‘media interview’ and was glad to
obtain this rare opportunity to experience myself on how a media interview is
being conducted during my lecture in PR Media.
The
topic we discussed is in regards to the Asia Pulp and
Paper (APP)’s environmental issues and illegal logging. Based on the article
provided by the lecturer, we have to do an intensive research to obtain a clearer
picture of how the company is operating and its role in the paper industry.
Therefore, we would need to come out with a set of 12 Question and Answer
(Q&A) document in before hand. During the media interview, my performance
was not good because of my anxiousness. Nevertheless, this is still a very good
experience I have ever had.
Due
to the experience I had in school, I managed to get on the track when I was
assigned by my supervisor to handle the client’s media interview at Channel
News Asia with the assistance of my colleague.
The
procedure in preparing a media interview is exactly the same from what I have
learnt in school and how the media interview was conducted at Channel News
Asia.
What
makes a difference in conducting a media interview is that, as a PR
practitioner, we would need to help coordinating the client and the media. We
would need to get the interview questions from CNA to the client at least one
day before the actual interview, so that the client can prep his/her answers
beforehand, and will not make any mistakes during the actual interview. This
preparation beforehand also helps the client to feel more confident about
his/her answers during the interview.
An
occurrence that set the interview back was when our clients arrived on set, and
the interviewee (Dr Marshall) informed us that we had gotten his age wrong; it
was stated that he was 72 years old, when actually he was only 71 years old. As
we had obtained the information from our client, Dana, we did not conduct a
fact check, assuming that she had gotten all the information correct. Although
this mistake was quickly rectified by the CNA team, I learned that it is very
important that all information, even the small details that seem less
significant, must be fact checked before sent to the media team.
I
felt so lucky to have this opportunity to visit to MediaCorp and to watch the
media interview live!
 |
| MediaCorp, Caldecott Broadcast Centre |
 |
| Channel News Asia TV Shows - amLIVE! |
 |
| During the interview (From left to right: Dr Marshall, Yvonne and Patrick) |
In
this video, Clinical Nutritionist, Dr Marshall speaks about the Quantum
Nutrition Effect, which is a theory derived from his own personal research. You guys might find this video useful as Dr Marshall shared with us his way to live healthily!
Till the next,
Chia Shin Ru
1513 5858
Curtin Singapore
