Imagine: From Classroom to Real Life Situation

Hi all. 

I am Kelly, from Charles Telfair Institute in Mauritius studying a BCOM in Tourism and Event Management and Public Relations. I am doing my internship at Imagine Communication, a PR and Communication Agency.

Imagine Communication

Imagine Communication, founded in 1991 as the first Media and Public Relations Communication Consultancy Services in the South Indian Ocean Islands Region,  offers PR Services, Corporate Communication, Crisis and Issue Management, Media Relations and Support, Event Coordination and Management and Public affairs.

http://www.imagine.mu/

First Week at Imagine

During my first week at Imagine Communication, I was exposed to PR basics such as Press Summaries, Radio Transcript, Database Updates and Media Monitoring. During my first week at Imagine, I have also been able to acquire PR knowledge and understanding of the PR field and how to work towards understanding different client's goals, expectations and aspirations.

Press Summaries and Radio Transcript

My first responsibility as a PR intern was to familiarise myself with Press Summaries writing for Imagine’s different clients mainly Air Mauritius, Omnicane and Airbus. It consists of scanning different local newspapers and online media and writing summaries regarding those clients, their industries and environments and sending these summaries to the latter. Additionally, I was also asked to listen to radio stations on important issues of on one of their clients which were broadcast and to do a transcript of this announcement and sending a copy to the client.

I think it is very interesting for us, PR students that are soon getting in the PR field, to start with these basic tasks as it helps us understand more the client's industries, environments and competitors.

                                 

Media monitoring

Media monitoring is the process of monitoring the output of the print media concerning particular published adverts. At Imagine, my task for Media Monitoring was mainly to look for advertisements in print media that make reference to a specific client, its activities and its designated topics of interests.

My objectives

I am excited to be spending these 2 months at Imagine, not only because I am having fun while learning and enhancing my knowledge, but I feel lucky receiving PR experience from this company. My objectives as a PR intern at Imagine Communication is to learn as much as possible about PR to become more familiar with this industry.