Well, i have finished my internship, both happy and sad. Happy, because i am to glad to have been given this opportunity and excited to use this experience of establishing a PR department and implement it in my further ventures.
On the other hand i am sad because i had a great time, i met great people and i underwent challenging tasks and issues which i thoroughly enjoyed confronting.
in the last few days of my internship i was put in charge of the social media initiatives as there was no one else who had the time or knowledge. thus, it meant i was to liaise with the company which was aiding my organization with regards to social media strategies. however i was not able to derive any strategies as i was not there long enough, yet i managed to leave with my supervisor a diagram that i researched with outlined the method of deriving an apporpriate social media strategy for a company. this diagram can be seen below:
All in all, i thoroughly enjoyed working with my company and i cannot wait to get involved again.
moreover, the link provided is the official Facebook page, which i was assigned to put feel free to have a look.
www.facebook.com/poivredor
Regards,
Hugo Mira
15269238
Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://http://printernship-reflections2.blogspot.com.au/ for more reflections.
Showing posts with label #15629238. Show all posts
Showing posts with label #15629238. Show all posts
Sunday, October 13, 2013
Tuesday, October 1, 2013
Social Media and Beyond
My internship has been quite fascinating as it has primarily involved helping a company improve its Public relations which has taught me a great deal. Recently, i was handed a task of improving the company's presence in the growing environment known as social media.
i was told to help construct a page on Facebook where people could go and like the page and receive news from time to time. however, once i went away i thought to myself, well this just touches the surface of what social media could do for a company, and came to the conclusion that if this was going to be done it had to be done right. thus, i went back to my supervisor and said, "instead of this being rushed and done halfheartedly, just because the company didn't have a Facebook page why don't we see to what extent this can help the company, so let me do some research about how to do this right".
so, simply, i assigned myself a new task and below are some important that i have relayed back to my supervisor and will be implementing in the weeks to come, these ideas for those of you that are interested, are;
- Connect and develop relationships with influencers in social media
- Pitching
- this is essentially the communication of messages to the public and if not done right could bring negative results to the company's campaign
- Using unique content as way to reach certain audiences
Once i gave this info back to my supervisor we discussed a different approach and it seems that the company will take social media and the strategies behind it to mind next time there is a campaign to run.
Thank you
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