Since the last couple of blogs, I realised that it's been quiet here at Momentum Forum Events. Maybe because there are more admin tasks to complete before our next event, rather doing the type of work you’d expect to be doing in a consultancy, or because Barbara has gone to Europe on a treasure hunt, yet it got me thinking; is there more to it?
Doing another internship outside of uni at a boutique consultancy is giving me more depth of knowledge in terms of what PR encompasses; and there’s always a lot to learn. This seems like an open-ended question, and I don’t know about you all, but do you have some days which don’t seem very eventful and make you feel like you’re not really learning much?
Whichever way it’s going, here are some things I’ve picked up along the way; and things that nobody tells you...
Who’s Calling?
Dealing with clients and potential exhibitors for events over the phone requires some self-assurance and a call strategy. No-one tells you how to get either. You either naturally have this gift or you fake it until you make it. Another thing you might notice is how easy it is being ‘blown off’ on the phone, so getting your message across in the most effective way is very important. One of the things I’ve learnt is not to say ‘just’ when you’re explaining from where you’re calling from. I know this one can seem like a tough habit to break; so many of us just like to use that word so much!
Dealing with clients and potential exhibitors for events over the phone requires some self-assurance and a call strategy. No-one tells you how to get either. You either naturally have this gift or you fake it until you make it. Another thing you might notice is how easy it is being ‘blown off’ on the phone, so getting your message across in the most effective way is very important. One of the things I’ve learnt is not to say ‘just’ when you’re explaining from where you’re calling from. I know this one can seem like a tough habit to break; so many of us just like to use that word so much!
Monkey See, Monkey Do
There are many programs which can create just the right content for distribution, such as newsletters for example. Mail Chimp is the one that we use here at Momentum, and although it is relatively easy and straightforward to operate, patience will be your friend when playing around with resizing the sponsors’ logos to make them all fit nicely together. It’s one of those fiddly tasks that you could spend ages on.
There are many programs which can create just the right content for distribution, such as newsletters for example. Mail Chimp is the one that we use here at Momentum, and although it is relatively easy and straightforward to operate, patience will be your friend when playing around with resizing the sponsors’ logos to make them all fit nicely together. It’s one of those fiddly tasks that you could spend ages on.
One of my co-workers, who is great to learn from and work with, gave me a tutorial on how to wrangle the Mail Chimp, and then I had a go on my own for a little bit. You learn by observations, but you also learn by doing things yourself; and to be honest, I think you learn much better and effectively when you apply your knowledge and build on it through trial and error. That’s why I thought I would be creating this newsletter and take the time to do it on my own. Sure, having templates makes it easier to visualise where certain elements should be positioned, yet the creative side of doing such things, is what keeps this experience interesting.
The Iceberg Effect
You get days that are quiet and then you get days that productively busy; and at first I didn’t know what to make of those days that seemed to go by quickly yet, when I thought back on what I achieved during the day, I realised that there was no decisive goal to be reached or deadline to meet. Maybe it’s just the calm before the storm. At times things are not as exciting as they may seem, interning at an events management business, because the funny reality is that everything happens before the big day; all the preparation to make an event what it is on the day that others don't get to see from the outside. I like to call this the iceberg effect:
You get days that are quiet and then you get days that productively busy; and at first I didn’t know what to make of those days that seemed to go by quickly yet, when I thought back on what I achieved during the day, I realised that there was no decisive goal to be reached or deadline to meet. Maybe it’s just the calm before the storm. At times things are not as exciting as they may seem, interning at an events management business, because the funny reality is that everything happens before the big day; all the preparation to make an event what it is on the day that others don't get to see from the outside. I like to call this the iceberg effect:
You're Not a Robot
Working in an office environment there will always be lots of work to do.
Sometime's you're lucky if you remember to take your lunch, even if you eat at
the desk (you can say it's more efficient that way). Here in the office,
however, the mind drifts and wanders, until you notice once again that there
are no windows here. Since my first days at Momentum, I've been blessed with
people who annoyingly remind me to go outside and take a break; "you're
not a robot". In previous jobs I've been allowing myself to miss the fresh
air and sunshine, but now decided to take the advice of seasoned pros; take a
break.
I think that maybe other interns would
know this feeling too; not wanting to take too many breaks away from the desk
as not to seem disinterested with the work that's to be done. We all really
want to make the best out of these experiences and show that we are capable to
handle all types of responsibilities. Let me know if you're also a
self-admitted 'busy bee'!
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| Lunch-time landscapes |
