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| LOGO of FCB CREAD and Co Ltd at the entrance of the company |
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| Client Press Release Report |
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| Newspaper Storage of FCBCread& Co Ltd |
Later on that day they was a Request of approval form from
an Airline company and I was ask to summarise and rewrite it for designers,
commercials and the Communication department.
The next day, there was a meeting
about that project and discussion around the project, the depth of this
campaign and set of opportunities that it would be for the Cread & Co Ltd.
This is where the opportunity for me to step in as an intern
and provide knowledge not only about Public relations as someone who studied this methodology of marketing communications, explain its purpose and also the opportunities but also introducing of what as a PR student, I have learn during those
three years of studies with the Virgin airlines case study. I explain the concept of
Virgin airlines from what it was and how it has succeeded despite the marketing challenges it had, showcase case studies about Virgin Airlines and provide new
insights for the Branding, design and Innovation team to enlarge their scoop of strategies that they might apply.
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| List of Expertise that the FCB Cread and Co Ltd has a Advertising and Communication Agency |
Furthermore that allow to grow my communication and Public
relations experiences in terms of research not only in a short and concise manner but also in
way that it will help the concept team from the BDI section would understand and give him new angle to approach his strategies. The other important outcome was to be
able to do something PR related and introduce to the company the very concept
of public relation during my explanation stating the important things when regarding
airlines companies that it deals with people, how public relation works in the
Service and hospitality industry context and thus stating how Virgin Airlines
proceeded to best up its completion via Public relations and services.
An explanation towards corporate communication in terms of
Image and reputation while stating the ways to improve it and methods that was use by other successful Airlines companies. Therefore the concept that
employees being the very image, first hand contact to the clients and first
impression of the company image was an important task ahead. Another
methodology proposed Stating Transmedia Storytelling strategies to bring forward
something valuable that already have a strong culture influence and showing it
in storytelling manner with blogging, employees’ culture development (Virgin airlines
fake stewardess as example), adverts that people can be remember either with sponsors or have something
specific that trigger people thought to associate with the company with it, and creating new customer bonding practices
with the use of Anecdote experience in sponsored or media content.
Other suggestion I was able to introduce what was content marketing experiences for Airlines and how to write for an audience, personalising the customer experience by introducing such as mobile application usage which can allow passengers to order drink, snack & duty
free item from their mobile devices and also access airline-sponsored content,including videos, newspapers and games. Which was only possible because of the
understanding of the public relations, analysis through research and exploring
the new technologies its facilities in this fast pace technological era we
presently are.
