Blog 4: Hotel is not just about hotel, it could be something more

Before I start my internship in the hotel industry, I always have the thought that hotel is just a building that provide “temporary home” or “shelter” for travelers and good food for food lover. After working in the hotel, I changed my mind. Hotel is not just about a place to stay and to dine in with good food, it could be something more.

During my internship, then only I know that actually hotel is just like other for-profit- oraganisation, they operate their business at the same time they also have several Corporate Social Responsibility (CSR) program. For example, in this hotel, Grand Palace Hotel, they will bring goodies, sing Christmas caroling and share the love and joy to the patients in general hospital during the Christmas season. Besides, they also design and selling bookmarks for charity purpose. From the bookmark design to printing, cutting, typing up a ribbon and packaging all is handling by PR.

                                                                                              

Lesson learns:

• As a PR person, you may need to carry certain level of hard skill as well as soft skill.

• Every software that they use in the hotel must be the original version. Pirated software is not allowed to use in the corporate.

• Regarding to the design, if that is necessary, you can download some of the pictures online and sometime you might need to pay for the picture in order to get the original picture.

•             As a PR, dress up properly and be there earlier for every event.  

Sing Christmas Caroling and bring goodies to children in General Hospital 

Hoh Xiao Mei 

15109206 / 7e0a7613

Blog 3: Explore What PR do in the Hotel industry

One of the reasons that I choose to have my internship in the hotel industry is because I would like to know what is the role that PR paly in the hotel industry.   

As working a couple days in the hotel, I slowly discovered what is the role of PR in the hotel.

From my observation, to be a PR in the hotel is not an easy job, he/she must have certain skill with him/ her. For example, my supervisor, her job scope is quite big. She must know how to use CorelDraw, Adobe Photoshop all those software in order to design menu, signage, brochure, poster, website update and Christmas Charity Bookmark (CSR program). Besides, she also need to have photo shooting skill as she need to attend every function and event that held by the hotel and be the photographer. Moreover, when the restaurant launches new dishes for every season, my supervisor has to be there to shot for the dishes and design table menu and brochure for it. On the other hands, she has to be able to go communicate well with media person.           

**However, different organizations has different definition to the PR, therefore their job scope will be different as well.

Something I can learn from my supervisor:

• Be polite and patience. In service industry, there is no hierarchy, meaning you have to be polite to everyone, even they are housekeepers, they equally deserve your polite. Besides, there are always some great functions and events happen in the hotel, therefore, as a PR, she contact with media in polite way as well. Because I am new to this hotel, she is patience to me, teach me and guild me.

•      Always has the habit of noting down those tasks and the due date.

•      Well time management and discipline is the key of finishing your work effectiveness and efficiency. 

      

      Hoh Xiao Mei 

15109206 / 7e0a7613