Hello everyone, I am Victor a student from the Marketing Institute of Singapore. I have just started on my internship at a local Thai restaurant. Currently, I am tasked to draft a PR plan to improve the restaurant's publicity. I guess there will be plenty of preparation work for me then. Will keep you guys informed on the details.
Coincidentally, on my first day of work at the restaurant on Monday, 1 September 2008, an article about the restaurant was published in the Business Times. The article listed the top restaurants in Singapore voted by selected CEOs from various companies. Surprisingly, the editor had a slightly different view from the CEOs. She mentioned that the restaurant's food was rather salty and that the overall standard has slackened. The owner and I are discussing ways to respond to this problem, as this is detrimental to the organisation's reputation amongst the public.
Any idea on what should I propose to counter this issue?I look forward to gain some advice. Well, besides that, good luck to everyone at your placement, I hope you are enjoying your work. Cheers!!!
2 comments:
Hi Victor
Well, maintaining high standards is always a challenge for most businesses more so when they are at the top of their industries. If most of the respondents had given positive reviews about your restaurant, I'd say one of the best ways to tackle this issue would be to go straight to the source, in this case, the editor. Either call her or arrange a meeting with her and discuss her grievances. At times, her negative review may be a result of one bad incident at the restaurant or it may be greater than that, and as a person who carries a lot of clout due to her position as an editor, its best to find out why she said all that.
One other thing you can do is to run a survey at the restaurant to get the patrons' views on the food, service, decor, pricing, suggestions,etc. Some restaurants give out this card to the patrons with the bill so that the patrons can fill it in as they pay or while they are waiting for their change or credit cards. You can have an initial survey which lasts for a week which can help you to gather information for your PR plan. You can also have the survey running on a long term basis which can be reviewed by the restaurant either on a monthly or quarterly basis. Its important for the restaurant to have its own internal reviews so as to help either maintain their standards, if not ante them up a bit.
I hope this helps and good luck with your internship!
Hey Victor, nice seeing you here. I have always been interested in the Thai Restaurant that you are working at but never have the chance to visit yet. =P
With regards to the issue, I suggest a meet up with the editor and clarify the issues? Of coz, he or she has the right to comments but maybe you can check out what went wrong and stuff like that with her?
Either that or you can work out on your other target media? If the rest says positive stuff about the restaurant, one black sheep wouldnt hurt?
just some basic suggestion, hope it helps. =P
Cheers!
All the best for the internship!
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