What will Perth look like in the future, or more specifically, in the year 2030?

I hope that everyone had a great Easter weekend and are enjoying their work placements.

I've spent this whole week preparing a sponsorship database for one of PPR's clients LandCorp. PPR are seeking sponsorship on behalf of LandCorp to hold a conference later this year called 'LandCorp Community 2030 Summit.' The summit will involve special focus on not only Perth City, but the regional areas of WA. PPR are in the works of organising national guest speakers who are experts in their field to speak about the important factors that will help shape our state's future including sustainable development, architecture and design, strategic property development, building and construction, environmental leadership with primary focus on our growing economy.

The theme of the event will be to elicit responses and therefore actions towards how we can best contribute to the development of a truly thriving and sustainable community.

For those of us who are completing or have completed their work experience, compiling databases is one of the main jobs given to the intern. I can however say that my sponsorship database was a little different mainly because I was not 'updating' an existing database, but creating a whole new database which comprised of businesses - without any focus on media. I ended up with over two hundred contacts - mainly Western Australian based companies, with the CEO, Managing Director or Communications/Sponsorship Manager as my key contact. I was not really given much direction with this task, but asked to research as many companies in the government, banking, legal, construction, superannuation and mining industries. I guess by the end my internship, I will no doubt be a database professional!

I was also notified late last week that a survey that I prepared on my first week at PPR will be used as a future template for surveying their clients. In fact, it has already been used for one of their media triaining courses for The Breast Cancer Research Foundation!

All I can say is that I'm so glad the work I have produced so far has been taken seriously and more importantly, been appreciated. I wish the same for all of you, and hope you are all enjoying your internship.