My placement has come to an end and it has been an enriching experience all in all. Although at times, I wish I had more to do or had more interesting projects to work on, I'm not complaning as my supervisor was an excellent mentor in moulding me into a real pr practitioner.
Here are a few things I learnt about working in PR ;
- Proof-read : There are so many simple mistakes you overlook because you're immune to your mistakes at times. It'd be great to have someone else read it before its finalised but in the meantime, it'd be great to develop a grammar-proof system where you spot mistakes easily.
- Patience: It's a simple virtue that I'm still working on.
-The importance of a good media release : PR is all about getting the right coverage and publicity and what better way to do it than to write up a stellar release. I learnt the most about writing efficient releases here and realised that I have still much more to learn.
-Contacts! : PR is about who you know and what you're able to get out of them. It sounds ruthless but thats the way it works. The more people you know, the more juice you're able to squeeze out. It can backfire though but if you're intentions are alright, then it'll work out just fine.
Well, I definitely have learnt a lot more but it'll be silly to bore you guys as you probably almost did the same things I did. I'll be back in Malaysia in a week for good but it was wonderful to call Perth my home for two years. This unit has helped me understand most importantly that public relations can be demanding, challenging but fulfilling at the end of it all.
3 comments:
Congratulations! that must be such a rewarding feeling.
I strongly agree with the patience part, i think that is the key to everything else.
Without Patience, you won't be able to produce a good piece of work as there is no interest within you. i was a person without patience, i always rush my work, hence all the stupid mistake.
Patience is the key to success.
Well done on making it through your placement!!!
I agree on and can relate to a lot of the the things you have said. I too felt at times throughout my placement that I could be doing something a little more interesting, but hey that's just how things are!
You are so very right about contacts. I never realised just how important knowing people is in this industry. The contacts that you make are invaluable and can help you in ways unimaginable! I definitely know that I'll be working much harder to meet people and forge strong relationships with them! I might never know when they could come in handy!
Thanks for an interesting post. Glad you enjoyed calling Perth home! Best of luck
Well done Ash, it's both a relief to finish but also know you can survive!
I'll have to write my own final post too, and am worried it will be somewhat similar to your own. All those lessons learnt but be the same for most of us... I guess that's why the unit has been working successfully for so long.
When we all get that same important grasp on PR practice, in terms of contacts, proof reading and patience, it sure makes the professional placements worthwile.
Good luck heading back to Malaysia.
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