Some time people always ask me why PR, what is PR all about, and I do hate this question. This is because people tend to mix up PR with marketing, particularly in Malaysia where PR is not well-recognized.
Remember Integrated Marketing Communication (IMC)? Both PR and marketing share similar role and responsibilities. In Malaysia instead of having one exclusive department call "PR", most of the corporate particularly small company will rather set up a department call "Marketing". The marketing department will not only cover on marketing activities, but also PR and promotional activities. This is cost-saving.
This circumstance in Malaysia has somehow mislead people in perceiving PR person. For them PR person is just a representative of the company, they only need to dress formally, socialize, and spend money.
BUT WE ARE NOT!!!
It is not easy to be a PR people, I am serious. Before a PR person make one decision they have to make sure they have done enough work on research, media monitoring, market analysis, and so on. If possible they have to be smart in reading client's mind. Basically, if you ask me to describe a PR professional, I will describe them as "superman/superwoman". They are basically need to make sure everything is 100% smooth and perfect.
A marketer might not be as careful as a PR professional, details such as company image, business concept and idea will always be neglected. Design brochure for instance, they are more focus on how to promote their product instead of emphasize on their business concept.
If a marketer objective is to increase company sales, then a PR person objective is to establish and emphasize company reputation. They are anyway DIFFERENT.
And So I'm here in TITOV. As TITOV will be participate on the coming Malaysia International Furniture Fair (MIFF 2010), I'm now helping out my company on selecting gimmick and design brochure layout. Instead of continue using their previous brochure template, I have come out a design according to TITOV business concept, "Its about lifestyle".
2008 and 2009 TITOV at MIFF brochure
The new design for TITOV at MIFF 2010
As a PR, I understand the importance of company image, I will like to further emphasize on their business concept and image, through any PR tools. :P
From selecting gimmick, design invitation card, brochure design to arrange show room, I have to make sure our customers will impressed by our company idea and concept.
Though the final design has not decided yet I have tried my very best in this. I hope they will pick my design!!@. @
Though marketer and PR always face conflict during decision-making stage, however, when both opinion and idea get to compromise, it will be a different story.
"Listen to what they say and tell them what you think. You learn more when you listen more." Quoted from Leeyi Lai ^^
"No one is special in the world, people think that you are special because you are able to provide services that others cannot." Quoted from Iries Lai, Jing ING Design & Advertising supervisor
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