Social responsibilities in Not for profit organizations

Good day everyone

In the short time that i have worked with the Rhema gospel light ministries ( a not for profit organization) i have come to relize that mottos of the organization indeed play a role in keeping the organization and its internal key publics enthusiastic especially during times of crisis.

On the 4th week of my internship my cordinator (Mrs. L.Mbua) assigned me the duty of finding effective ways to inform the external key publics about the organization,its vision and mission and contribution to the community. This came as a challenge as it required me to be creative and at the same time proffessional inorder to not only attract the youth but also partners for the organization.

I remembered the importance of corporate social responsibility in public relation and how effective news worthy information about the company is the key to gaining publicity and attracting partner and sponsorship. Rhema gopspel light is an organization that has maintained its commitment to ethical and moral stability therefore making it as marketable as it is today.

In view of the organization's mission to build a great church,implimented were extra seminars,services and training classes such as; "building strong relationships and marriages,men of courage and women of grace" live seminars which required sponsorship and promotion.

Goin out on the field was a scary yet exciting experience,there were four clients i met i had to present the organization's proposal for sponsorship and partnershi to within a span of a two weeks.My first client was one of Botswana's prominant business man- " Mr. Willy Cathurima" having to market and sell the organization's idea was very exciting for me as his response sounded promising. It encouraged and gave me confidence, by the enf of the day he had agreed to sponsor the publishing of the organization's newsletter and February news letter.This is was just one of the major achievemnts as an intern at Rhema.

In addition,audio advertisements of new programs within the organization were another responsibilty handed to me an assignment that was completed and presented to the internal publics,to my amazement the assignment received such a good response that it was later on posted on youtube(please view):rhema gospel light ministries Botswana-Tlokweng on youtube for a sample of my promotional work for the organization and the facebook group account created by the adminstration board of the organization of which i was a part of, search facebook for: Rhema gospel light ministries which was created based on the vision bearer Mrs.Lydienne Caroline Mbua, my boss.

Above all else i have learned that for any business be it not for profit organization or any functioning body or corporation relationship and constant update and communication with the external key publics is of great importance in order to keep the organization functioning and effectively productive.

All the best.

Ms. Mingi Mosidi