Human Resources and internal public relations

As I did my internship in the department of Human Resources, the tasks I have been asked to do were more about internal public relations. It was interesting as the semester before I did International PR and one lecture was about internal PR. For what I remember, this lecture was underlining the need for an efficient system of feedback where employee’s views and concerns are conveyed to the management. It gives certain tools that can be used to achieve this, such as team briefings, blogging, email, Twitter, intranet, newsletter, newspaper, magazine or DVD. Internal PR is indeed about a two way communication where feedback are sought and obtained, being given proper consideration and a response agreed at a right level and the response is being properly communicated back to the interested employee. It is also important for employees to know where they stand in the eyes of senior management and in the wider plan, and for them to feel that they have a voice, are respected, given honest feedback, recognised, and encouraged. Nevertheless some challenges can occurs when dealing with internal communication, including language, relevance and interest, local culture and custom. Taking into consideration all these aspects of internal communication I have been observing how the communication works in the hotel between the different departments and officials and I noted down the different channel of communication used, including memos, emails, notice boards, letters, team briefings and Naiade Spirit magazine. Even if my internship was only about the HR department, I decided to meet other head of departments to determine the others key areas of communication of the Legends. After having met some head of departments and others employees I have been able to state that there is four key areas of communication, namely the Front Office Department, the HR Department, the Head Office (which is Naiade) and the Marketing Department. Each of these divisions having their own target publics and key messages they want to transmit, using their own activities and tools.