At the moment everyone is busy fine tuning the details for the Perth International Regatta which is being held in November, details such as the timing of the medal presentation to commentators and music. We just signed Schweppes on as the supplier of all of the beverages for this years Regatta and the main event next year. It's insane when you start to realise just how many different things go into organising an event.
We have been having a bit of trouble convincing the media to get us coverage on the Perth International Regatta in November so I have started a new project that will give us a more interesting angle.
Iv been left on my own a bit today, to work on creating a profile background for the ten favourite athletes, or "athletes to watch" for the World Champs next year. This comes after a suggestion from a media outlet that they want to create a more personal feel if they are to run a story on our event; the details of the event alone are not going to make the news. They want names and stories of particular athletes not just details of the event and its various commercial partners which is fair enough- after all thats what advertising is for.
On another note an article I wrote a couple of weeks ago is going to be published in this month's Boat Trader Magazine and hopefully on the Australian Hotel Association's website.
Sam
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