Hi there i am Dimakatso Tshekedi from limkokwing University(LUCT).I am doing an internship for public relations 393.The company i am working at is called Russ Consulting ,is a private advisory and research firm specialized in corporate reputation management. It also identifies best practices from original research conducted around the world and shares its cutting edge findings with a wide network of clients and members through engagements, seminars conference and publications.
It is located in Desa Sri Hartmas just a few minutes drive after Kl.
It is located in Desa Sri Hartmas just a few minutes drive after Kl.
The first day i started working for Russ consulting it was so excruciating because there was not any work i was assigned. The second day which was on November 23 ,2010 i was assigned with some topics to read on. The topics were word of mouth training, under this heading i had to go in detail of what this was all about and what kinds of firms practice it.The second topic was social network training.Under social network training i had to come up with all media and figure out how companies use this form of communication to try and persuade their targeted customers or key public to follow up their ideas concerning their business. I had to come up with some real live examples to be later on used by managing director Rasila while she would be consulting companies.The third portion was on guerrilla marketing.This kind was of quite an easy topic to be tackled out. Guerrilla marketing is about promotions relying on time, energy and imagination rather than a big marketing budget.This kind simply states that do not spend much rather be clever to spend little to come out with results more than what you anticipated.The last topic was about newspaper clipping on eye Malaysia.Eye Malaysia as some may wonder! ,is a 60 metre tall giant portable Ferris wheel.The wheel had to be moved from Titiwangsa Lake Gardens, Kuala Lumpur, Malaysia to melaka.The main story was about a suit as it had to cease operations indefinitely pending the outcome of a legal suit brought against its operators by a foreign company.I had to visit this website http://www.eyeonmalaysia.com.my/index.html to review articles about the case the wheel is facing.All this was finished on November 24,2010. I later submitted all the topics to the managing director on Friday,25.To get a thorough follow up on my internship keep up with my blog cheers.
3 comments:
I guess you are learning a lot in PR...I really never knew about the 'guerilla marketing' thank you for the enlightenment :) You are really lucky to have gone to the social networking training because social network sites are the in thing theses days. Nearly every Pr company has a page on Facebook, Twitter, Myspace and so forth as most of the population in various countries turns to these sites for communication, entertainment and information. I would have loved to attend, keep up the good work and make us proud.
yep we learning to the maximum dear, i guess internship broadens our knowledge and we still have more to learn.Phew! social networks are the real cutting edge to every business this days without them the chances of thriving in the industry would be very disastrous, thats just a bit of portion i have attained more shall be posted keep to date of the post or YOU will miss alot, all the best..
hehehehe thanx to you that my intern mates and i found themselves surfing the internet to actually look up and learn about Guerilla marketing.Thank you !im really starting to like placement because of information that we exchange as interns and sharing of experiences.talking about having to come up with ideas ,have you realized that in school its so easy to come up with ideas on what to do for promotion as compared to in real life because ,in real life one has to look at the budget and the ideas have to be very substantial.xoxoxo my blog mates
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