Hello all, its been a little late, had some side work over the weekend, il explain.
The beginning of the week from February 21st, to 25th, it was full of interviews with the client. Not only from the property developer, but from the supplier, and customer. Still very exciting, getting all kinds of insight for the research and my own knowledge. Got to interview one of the Dato's at the Kuala Lumpur Golf Club in Mont Kiara, one of the top level directors of the LBS Bina Group, the client. The day after, another interview but with a customer during dinner at the Concorde Hotel in Shah Alam. These interviews, aka qualitative data, required doing transcripts and at the same time Im continuing with the competitive analysis. But mainly during the week, it was traveling here and there to meet with the client, and chasing time for reschedules, where some of the interviewees cancel in the last minute. Clients, that's how they are. During the weekend I was part of a Coca Cola focus group, for a new ad campaign, i was invited by one of my superiors to take part. So it was all about giving opinions with a bunch of other youths and friends from uni.
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