Interviews in public relations work as a way of enhancing the client reputation and also maintaining the client image. During my first day at Russ Consulting I have a chance to conduct the magazine interview on behalf of agency client. During the interview I learned how to conduct the interview and how to handle the interview. So by doing this interview we were more of protecting and enhance the reputation of the client towards their stakeholders. The stakeholders or consumers of this magazine believe in the best of best so, the client contracted Russ consulting to handle magazine interview for them as a way to protect brand reputation. Reputation management is one of the public relations terms that in this day many organisation put much of their interest on and they are busy doing what they can to protect their reputation. So many companies end up losing their profit due to brand reputation when bad thing happen to their company.
So share your knowledge about brand reputation and you think will help the organisation to stay in business.
2 comments:
All things i gained through this interview was the best moment of all moments .i got to know things that,through my studies of the course we never revealed.As well,i noticed that interview is not just the interview,its been done to gain and sustain reputation of the oraganisation.
True that sir because through those interviews we are getting an explicit oral training.For the fact that writing skills are essential for a PR practitioner, oral skills are as well important. When it comes to the working environment like you said if you are assigned to that task of handling an interview, when you meet the client, your are no longer Mr Molatlhegi but the organization .Every mistake you do, the organisation is responsible. So as PR practitioners we should upgrade our oral communication skills so we can fit well in this field.
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