Hey everyone,
Its been 4 days since settling in the office at LB, and a word for it is: wow. Exactly how i imagined a global PR agency would be, walking down the hallways seeing numerous awards, billboards large and small of different clients around the LB office, busy people going around, words of 'client', 'campaigns' being thrown all over the place, this is where it sunk into my head that this is Leo Burnett.
Being shown to my little office room for the first time, knowing that this is where i will be 5 days a week for three months, it gave a great feeling of belonging. My position is interning with the brand management team, where the client is McDonalds. Currently the team is being the liaison between the creative team and McDonalds for their campaigns and ads, as well as handling some of the press releases for the client as well.
For starters like me, i am handling some competitor research, organizing and sending cost estimates to the different departments of LB. Although further down the line, i was briefed that i will be involved with dealing with the client directly and be responsible for being a liaising member of the team.
Thats it for now, more updates soon.
Faridzul Fauzi
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