week 4 recap

Hey everybody

okay its been a full month, since working at Leo Burnett, and it has been a roller coaster ride. So for last week it was a mix of moving around seeing clients, and being in the office bistro brainstorming. So il start with the beginning of March, wher we are nearing the completion of the interview sessions, however, some of the top level members, are very busy and had to postpone to a later time. This affects us in that the recommendation to LBS Group property developer is by end of March. So i had to make a lot of calls to the interviewees, who were top level management in their companies, so i had to negotiate what would be the most convenient time for both sides. During the interviews themselves, i would participate by asking questions about the re-branding. Dealing with clients is always fast paced, and you have to be ready for anything. My superiors are working on other accounts at the same time, so it becomes a juggling act, because i would also join on helping out with the other accounts. Mainly what i got out of that week, was communication with the client has to be solid, quick, and precise. I have barely room for error, and time management is key, as i have to write the transcripts right after. By the 8th March i will have to compile the transcripts so far, which is 16 transcripts with 8 pages each on average. We will have a mini workshop on what is the trend found, consistency, important opinions found through the interviews so far that would be implemented in the recommendation for LBS's re-branding. A recap of February has been good, from just starting off till now, i have been given more responsibilities, been asked on input more in matters, and has more direct contact with the client, all in all; its getting better and better.

Till next week