this is week 9 of my time at Leo Burnett, plenty to do and plenty to say.
I will start of with Monday. A new client was approached, this one an Australian brand; Boost Juice. They came in the morning, both the Managing Director, Dr. Soraya and Director Nick Tiernan of Boost Juice Bars Malaysia, wanted to expand and enhance their public presence in Malaysia and we were here to help them. So there i was in the conference room with our Strategy Planner, Senior Account Executive, Creative Director and Brand Director, and on the other side was Boost Juice. We started of with a powerpoint presentation to highlight what we know of Boost Juice currently and what is it they want to do for their expansion and publicity in Malaysia. The session involved a lot of discussion, where i also contributed, giving out ideas and explaining about Malaysian consumer mindset, social interactions and beverage affinities. It was a sparring session of where we presented the HumanKind philosophy, and how we can incorporate it into their campaign. This workshop lasted from 10am to 2am and it ended with solid vision direction for Boost Juice.
The whole week was similar to this workshop for Boost Juice, except with different clients, like AIA Insurance, CIMA, but the discussions were internally with the creative team. My contribution was verbal, sparring ideas with my superiors and learning the ideation and brand direction aspects.
On Thursday 7th April, i sat in with a press release interview for Yomeishu, the Japanese company. The newspaper agency in Malaysia, The Star came in with their reporter and photographer, to the Leo Burnett office, where we had the CEO of the sole distributor of Yomeishu Banfoong Sydney, Ms Lynne Chiang. At this session, i got to see how the process of getting a story of a press release was done, even as the CEO talked, the PR person on our side can step in. The type of questions as well, and how the formation of what the reporter can ask was done, like a media kit.
Thats the highlight of my week, see you for the next
Faridzul LUCT
2 comments:
Sounds like your work experience is really hands on! What type of ideas were contributing? Do you think Boost, AIA Insurance or CIMA will take on any of your ideas?
for Boost Juice, i was in the thick of the discussion of finding out what their brand purpose is, as everybody in that room know that fresh ideas can come from anyone. you just have to be confident in what you say for them to believe it and really listen to you.
Post a Comment