I just want to share something that is related to Public Relation and what i've learnt during my 3 months internship in London. Actually, there, they've got so many Digital PR that is become so famous and compete between each other. When I've first heard about the words DIGITAL PR, the first thing comes to my mind that those PR thing is related to design and stuff. But then people in the office trying to makes me understand that Digital PR isn't always about design and stuff. It is about how the PR practitioners promote or treat their clients by online PR. maybe when you read this, some of you will asking what is online PR is. as what i know, Online PR or people call it Internet Marketing it is a multi-faceted art and one you can benefit from now. Whether you need a press release or an ongoing social media presence.
As what I've done during my internship, an attractive Website alone is no guarantee of online business success. That’s why SISTER (the company that I've work to) work on your behalf to ensure you are found, seen and talked about all over the web. They create exciting digital public relations campaigns to keep your brand or product in the minds of the online communities you want to reach and they use clever content optimised so that the right audience get to see it.
The principles are the same whether yours is an e-commerce site, a service provider, or whether your clients are businesses or consumers. Their job is to create the online digital PR buzz using to help you increase sales and profit leaving you free to run your business. Also carry your campaign through to print media for a complete public relations and marketing service.
So, that's one thing that i want to share with you guys about what Digital PR is. I hope you can understand about what I'm trying to say.
-Alfiah Putri, LUCT-
3 comments:
what you are saying is very understandable, in fact i personally think that in the future online PR will become a necessity. from your post we understand the overview of what online PR is but i think it would be best to give a small example about how an online campaign in done. form a consumer point of view i think it is very tricky, but when effective it is really great. very interesting post Afliah
Hello,
Your post is an interesting one as its the first time that I hear about Digital PR. After some reflection it is clear that digital PR should emerge sooner or later due to the fact that a digital era has revealed a number of tactics for engagement through mobile communications making communicate immediately with the right audience, in the right place, at the right time.
For instance digital PR takes the form of using tools such as:
1. Search Engine Optimization
2. Social Media
3. Digital Assets
4. Blogging
5. Search and Social Media Monitoring
Without realising it, we are all actually using digital PR by posting our blogs on this site!!
Thanks,
A.Gaya
1.
The digital media in public relations industry plays important role within the industry as many of international public relations firms are shifting their focus from then use of old media to real the message.The renationalisation of PR industry has lead some of international leading PR firms likes of Fleishman-Hillard to align themselves with the digitization of their services to gain more market within the industry.
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