Reputation Management: it is just like as one cant afford to loose a face

It is very imperative to maintain your reputation within the organization and outside. Hospital clientele today is aware of its rights and the expectations are rising. A feeling is growing among masses that hospitals are not functioning properly as evident from increasing number of patient complaints.

While I was based in Letsholathebe, I realized that most of the time the media was waiting for bad news about the hospital and it will remain their top story, and it was clear that the press and the public appears to be largely against the hospital at a certain degree. In realization of this as interns we picked the reception which is normally the first contact point to project a good image of the hospital, by being courteous, cheerful and above all being efficient in our words. It is hard to ignore the comments of the public about where you work and not say a word, and as a Public Relations student it’s a challenge that fosters one to really dig the value of P.R and give it to the people to lessen complaints. It was a great improvement during my time there, because each and every customer was given attention according to their needs, and this becomes effective when the robe is held on both ends, that is with the staff knowing their value to reputation and image building. This links to my previous posts about the value of corporate social responsibility which can be a congruent ingredient to have a good relation with the public.