In the world of public relations, it is often difficult to balance honesty and integrity for the benefit of your client . Ethics that are meant to guide public relations practitioners as to what is right and what is wrong.Ethics as one of the important aspects in public relations, are concerned with what is wrong and what is right.In the public relations field you find that public relations practitioners are always expected to make ethical decisions that will always put first the interest of the public and that of their clients at heart, but it is not always easy of course because of the fact that ethical dilemmas end up arising because of some of the controversial issues that are sometimes involved.For the 6 weeks that i worked with the Salina and Associates team, i learnt the importance of ethics in public relations because they were able to put loyalty, honesty and fairness in everything that they did for their clients and practiced ethical public relations in every aspect of their organisation.They managed to achieve that with the assistance of ethical codes of Public relations that were guidelines to everything that they did.
To end this i would say that ,all pr firms or consultancies want to positively represent their clients and at the same time they want to maintain their good image and reputation in the world of public relations and this can be only achieved with the use of ethical codes of public relations as they will guide them as to what is the right thing to do and the wrong thing that they shouldn't do.
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