The 12th Malaysian International Food & Beverage Trade Fair, 2011

Theme: Serving you a Multi-Billion Dollar Global Marketplace.

I attended the The Malaysian International Food & Beverages Trade Fair on 13-15 July 2011 at Putra World Trade Centre (PWTC), Kuala Lumpur.

The event was organised by Kumpulan Utusan, Expomal International Sdn Bhd, Mutiara Sigma (M) Sdn Bhd in collaboration with Ministry of Agriculture & Agro-based Industry,

Malaysia.

Fair Objectives

To address issues on the global food crisis

To learn about the emerging global trends and new innovations in agriculture.

To bring forth new business opportunities and strategies for industry players.

To provide an interactive platform for industry players and related organizations to network and exchange information.

To encourage more entrepreneurs to tap into the vast opportunities available from the new economic model in the agriculture and agro-bio sectors.

To address issues on global food crisis.

Knowledge acquired: Exchange of knowledge and see how different brands work together to achieve a common goal. I also had an opportunity to interact with new brands that were at the exhibition.

Jordan Joebreaker Murangi