Monday, October 10, 2011

Bye for now, but not forever!

Well this is my last post and what an experience this internship has been!

At the beginning of the semester I wasn't sure how much benefit I would get out of this placement. I already worked full time and didn't think I would learn anything new from my placement. Well, I was very suprised!

I have actually found the experience very rewarding. It is has allowed me to reflect on my role, my team and really break down the components of my role. I enjoyed looking back over the theory learnt during my degree and recognised how much of it I actually employ in my day to day activities.

These days I feel like I am the team public relations ambassador! I am constantly bringing up theory and questioning activities to ensure that everything we do from an event to a sponsorship is strategic!

One of my biggest takeouts from this experience is time management. My full time job is incredibly fast paced and often extremely reactive. This placement has made me stop, think and evaluate. As public relations practioners we need to remember to take time to ensure we are on track with the company and teams strategic plan.

I have loved hearing all of your stories and I look forward to seeing you all in the 'real working environment' soon!

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