Name: Onalenna Kgositau

Campus: LUCT

Hello Everyone

I did my internship for eight weeks, from 5^th December 2011 till 27^th January 2012 at Asia-Pacific Broadcasting Union, ABU. I would say looking for an internship is no bed of roses and what frustrate the most is one is likely to get no response from the organizations applied to and some reply very late. This what I went through when I was looking for a placement and as an international student I must admit it was difficult because most of the organizations were looking for local interns. However God was by my side and I got accepted at ABU.

ABU is a non-profit, professional broadcasting organization and it was formed in 1964.ABU aims to develop broadcasting industry in the Asia-Pacific region and it organises  cooperative events amongst its members to achieve its aim.

Adapting to a new environment is always a big challenge, more especially a working environment, where things are done accordingly, with much attention, caution, being under supervision and also being around new faces. Most people often feel slightly uncomfortable and shy and I think that is how it is with most people.

During my first week at ABU I was more reserved and a bit shy than normally I am, everything was unclear to me did not know exactly what my duties were to be since I was not placed in a PR department but rather in Programme department the reason being ABU does not have a PR department, so I was clueless what Programme department deals with.

However through my colleagues’ warm welcome in the Programme department I was able to learn quickly and know how things were done within our department. The 2^nd week I was familiar with almost everything within our department, since in ABU Programme department runs more like a Public Relations department, so I started putting into practice Public Relations principles and applications I have learned from the previous semesters. I started to enjoy each little minute there, I felt more welcomed and this motivated me to perform my best.

Thank your for reading, until my next post. Stay blessed.