THE LOVE HATE RELATIONSHIP

Hello guys! It’s me Gorata Ramogale again, like I promised, I am back, and this time around I want to share with you about the relationship between journalism and public relations.

One might wonder if at all there is any relationship between the two but, believe me you, journalism and public relations have a mutual interest in communicating clearly with the public. Both require a curiosity for news and an ability to tell a story beyond just the facts.

 PR practitioners need Journalists because the media is the largest outlet to inform the public about their clients. They need journalists to help them publicize their article so that they can gain popularity and increase awareness. Journalists turn to PR practitioners for story pitches, press releases, and quick answers to their questions.

Although PR and Journalism need each other somewhere down the line the relationship went sour but like any other relationship there is room for change and growth. The duo has a love hate relationship; they are like “Tom and Jerry”. Below are some tips on building media relations.

Write a strong news release

Follow the style of writing that journalists use. Make sure that your news release are strong and well-written so that journalists can look forward to working with you in the future. If the newspaper is owned by the government then the article should be related to the government and if it is a private newspaper then the article can even be just a promotion, even if it can be an advertisement.

Make yourself available

Always respond to journalists as quick as possible because when they are looking for information they want it quickly. So it is for the better you respond as quickly as possible and never leave a question unanswered. If you cannot respond quickly enough, take the time and get back to them to explain.

Do not make promises you cannot keep

Only promise to do your absolute best to get them what they need as quickly as possible and always follow through. If you cannot follow through let them know as early as possible.

Thanx for checking this post, thats it for now, until my next post. ciao !!!!!!

GORATA TSAONE RAMOGALE

LUCT