Give Pr its Dues!

   

Even though P.R is fast growing and more acknowledged, there is a shocking lack of job opportunities for it resulting from lack of much need for it in most industries and the fact that their job could very easy make or break an industry in the eyes of the media not to mention the terrible economic situation that most countries are undergoing. Sexist misconception. Just like myself earlier most people view PR as a feminine occupation that involves a lot of interactions with people who need to be distracted to get a point through to them.  Technology, media and communication development. Every other year, a new form of technological device that has a new and more complicated form of communication comes along, and at a miss of a beat, the competition can get a lot more competitive through knowledge of the current world. Cultural barriers. As people from all over the world, with their various cultures, languages, religions etc. are forced to interact, the lack of knowledge of these could pose as a form of ignorance and may be a misconception and viewed as disrespect or otherwise. As Public Relations grows so does the need for ethics and cultural education. All round negative attitude towards the industry. Just like lawyers Public Relations practitioners are viewed as liars, seducers, manipulators etc. and even though segments of these are partly true, its definitely a misconception to have that as a branding of the occupation, just like there’s more to being a lawyer.