The Beginning of My PR Journey

Greetings to all PR practitioners,

Due to the accessibility issue on logging into this blog, it has screwed up my posting plan but fortunately the problem has been solved at the end. So, some of my posts will be the “expired” content but I would still like to share with you all. Anyway, my name is Quan and I am currently doing my internship in KSL City Johor Bahru, the shopping mall which under KSL Holdings Berhad. Generally, it is hard to get a PR position to work for because there are still lots of Asian companies or some smaller companies have combined the PR workload into the advertising or sales and marketing department in order to cut down their companies’ budget. Thus, most of the companies will not really offer the specific PR position and KSL City is no exception as well. Then, I have been assigned to work as an intern in Marketing & Leasing Department but I am doing the PR job which arranged by my seniors and manager.

KSL Holdings Berhad is one of the listed companies on the main-board of Bursa Malaysia and it is also a successful company who able to maintain its profitability based on its competitive advantages of being a reputable developer with quality control as well as contemporary concept and design. Although KSL Holdings Berhad is a construction-based company but it is not a typical land developer and it aims to become a diversified developing company by involving various industries such as townships project and luxury residences, retail and commercial, as well as the hotel and resort. Then, KSL City is one of the “products” of KSL Holdings Berhad which is integrated with KSL Hotel & Resort. Strategically located in the city centre, KSL City offers a complete shopping experience with entertainments and accommodations. Therefore, KSL City has currently become one of the largest shopping malls in town and it has also stand out as one of the central landmarks in Johor Bahru.

KSL City Johor Bahru

In my first day of work, I was introduced by my Marketing & Leasing Manager – Mr Darren Tan and my Senior Marketing Executives – Ms Lindy Lim and Ms Sherly Phoong to my friendly colleagues from every department and I was also brought by my senior who are playing the role as the only PR Officer in KSL City – Mr Rey Ling to take a look at the whole shopping mall for getting familiar with the place that I had to work for these 3 months. During the first 3 weeks, I was assigned to do the media monitoring which include the print media, online media and broadcast media. Other than that, I had also had to help the future events in the preparation stage because the future plan of year 2013 has been scheduled accordingly when they are in the end of year 2012. The events which will be held in year 2013 are Meet the Stars of Once Upon A Time (media event), Chinese New Year Promotion Fair, Food Fest, Perfect Home Expo, KSL Bazaar, Wedding Expo and Mooncake Fest. But most of the media events will be added time to time. Hence, everything is quite new for me and I am glad to have this opportunity to learn from my manager and seniors as well as experience the real business world before I step into the society. 

Then, the next post will talk about my first media event – Meet the Stars of Once Upon A Time. It is a fantastic experience for me to learn and gain the experience of how to make a successful media event. Do you want to know more about it? So don’t miss my next post! Stay tuned!

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Cheong Wei Chung (Quan)

Curtin Sarawak Campus, Miri