Hey
Friends,
Hope you
are really enjoying writing your respective reports.
As you
can see from this picture that PR has really evolve throughout the years that
it has move towards technology and the need to create more awareness about its
product and services.
Friends
this picture will make you social media as an effective tool but apart from
social media techniques used by practitioners, another way to create visibility
is through events management.
British
American Investment being a large investment holding company, the PR
Practitioner using the strategy of events management organised a unique show of
Jamel Debbouze in collaboration with Live Nation.
A link
if you want to get more information on the event:
Their
aims through this event:
o
Increase brand loyalty
o
Brand differentiation
o
Changing or strengthening the brand image to
show closeness with stakeholders
o
Creating company or product awareness and
visibility
o
Building new and deeper community networks that
is company and public relationships
o
Improving company's credibility and educating
the public about products and services
o
Targeting new markets
I take
you a leave now and good luck for your reports friends.
