As the days go by, work starts to become a routine. I can feel it in my bones, the drag of endless work piling each time. The anxiety of watching the hours go by, until it is time to leave. Okay, I’m being a bit too dramatic now. But, that's work; either way you gotta do, what you gotta do.
So, this is my job everyday. In the morning, I'll have to go through the daily newspapers. I have to search for coverages of the company's clients in every print publication. It’s tedious, trust me. The workload is unimaginable, but we manage to get it done in time before noon.
On, in ‘we’. It means that I wasn’t the only intern with the company. There were two other senior intern that started about a month ago before I did. They too had their fair share of trial and hardship. But still, they took the time to show me the ropes to get the job done.
There are times when no newspaper arrives at the office’s doorsteps. So, we have to call the company to send in again. There also are times when we need to send out letters or items by post. That’s where we call on the carrier service to drop by to collect.
News monitoring is important in public relations. It keeps companies and organizations well-informed with the latest news and trends in the industry. These news allows the companies to craft a more effective campaign and remain on the competitive edge.
In the afternoon that day, we were in a meeting to brainstorm for an upcoming event happening during the weekend. My supervisor brief us about the game plan. The event is a roadshow for promoting a television channel. We would be making stops at a number of locations.
We were each given a task that, each one of us would be handling on the day itself. I was in charge of space setting and gift distribution. It’s basically just putting up the banners during the stop and getting the crowd to join in the fun and get some freebies.
The meeting adjourned, ending with a few words from my supervisor. I went back to my office and continued on the work that I am doing. If I was reading up on things, my work is to deal with lots of calls and follow ups. My supervisor would get me to call the media or source for things.
I took some time to get used to the working life. It was all very new to me. I didn’t know much about anything. Then, it made me think about the times that I had in school. It is nothing compared to the outside world. In the sense that deadlines, are by the hour not weeks.
The second week of my internship gave me a first hand experience on what it means to work. I have learned a great deal to manage between the task that was given to me. I have to prioritize what on what is important, and in meeting close deadlines.
Jonathan Mah Chen Jing
Curtin University, Sarawak
7D9A6457 | 14915842
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