The Art of Event Planning

Hi,

It’s me again! Finally the big day arrived. I waited for a long time to assist an event for the launch of a product or a service. The event that was organized was for the launch of a new service that would offer automatic parking services to people coming in the capital of the country. Fortunately, I was able to watch the process before the launching of the event. This experience helped me to understand that even if the company is an organized one, they always run out of time. The deadline given to achieve certain tasks is always a pressure and it becomes more complicated when it comes to the end results as the client expects the event to be a successful one.

Moreover, before the campaign started I had the change to see the client brief and the demands of the clients for the launch of its services. Therefore, from the strategies and tactics proposed by the client, Logos publicity Limited decided to create a logo to raise awareness about the service being launch. It was exciting to see the procedures when creating a mascot for the service and how they decide on the strategic places to showcase them. It was obvious to me that it was important to know where a company displayed its advertorials because it must be assured that it will capture people attention at one glance.

Furthermore, I was able to observe the steps to contact the newsroom, TV station and Radio station and the follow up they must do prior the launch to be sure to have maximum media coverage. Even on the day of the launch, there is a contact sheet where they check out the journalists that came for the event. It is also an opportunity to take the contact details of the journalists who came for the events to add up to the actual contact list of the company.

I always think that the best practice was to provide a media kit to the journalist prior the event but I learnt that the best way to get media coverage is to give them the media kit during the launch so as to ensure that they will assist the press conference. Experiencing an event in real life makes think more logical and rational as it is true that journalists would not came to the event if they got the media release prior the launch date.

Additionally, events is an excellent practice to build up contact in the field of public relations and to promote the services of your company. It is one of the most stressful task and the most enjoyable task in the field because you need to ensure that everything is perfectly coordinated. Now, I can say that real life public relations are different from the theory we learn at university but definitely worth to experience it.

Adeline Jules

15636694

CTI