Hi,
So sad, it’s my last post on the blog. I started my
internship thinking how I would be able to make my place in a company. The
first day was the most stressful one and some days were more exciting than
others. Now that it is the end, I feel
nostalgic as slowly it started to become stimulating to go to work. I think
that after the event, I was embarked on an interesting project, like thinking
about strategies and tactics to help clients in the promotion of their business
or services. I was able to enter into another world where there were
professional public relations practitioners, journalists and event organizers. Throughout
my observation, indirectly my manager and those professionals helped me to
understand better the hard work that lies behind a campaign, a launch and the
promotion of a company.
The experience of public
relations in the real world changes my perspective on public relations as it is
not only about promoting an organization. It is also about building
relationship with clients so as to be able to meet their expectations. I
learned that the first step when working with a client, is to listen and understand
what he expects when he is working with your company. It may happen that the
client himself does not know what he really wants and it is our job to provide
him with creative strategies and tactics to enhance his services or products.
Moreover, I can say that the
Internship has reduced my fear about my involvement in the public relations
field, as it is astonishing to find out how creative ideas can pop up from your
mind when you are in real life situation. The most interesting aspect of working
is when you see how ideas that were in your mind come up to live and end up to
be productive for the company. It is a lot of hard work to set up those ideas
but in the end when they work, the reward is a priceless one.
The Internship definitely has a
positive contribution in my life and fortunately I work in a company where the
task done was appreciated by the colleagues and the manager. Moreover, I still
have a long way to go and a lot to learn from life. Whenever I will encounter
bad or good experiences in the future, I know that they will help me to
strengthen my personality and be better in my job. For sure, my internship is
not the end but the beginning of something new.
Marie Adeline Jules
15636694
CTI
2 comments:
Hello Marie, that is a very strong post. I really like your title as well. There is also a saying that goes as we close one chapter of our lives, we open yet another that begins elsewhere. The real world is out there is bizarre and ferocious, whilst in class we are only scratching the surface of it. Your experience speaks out a lot, not just to me but to everyone else who is doing their internship. That is to find a place to fit in and really know what public relations is really about.
Jonathan Mah Chen Jing
Curtin University, Sarawak
7D9A6457 | 14915842
Very nice conclusion Adeline. Indeed this is not an end but only a beginning. And I definitely agree on the listening skills that PR practitioners should have towards their clients. I guess your internship must have been very different compared to mine because you were in an agency and mine was in-house. I believe that the end of this placement has left us with more than we would have imagined at the beginning.
Divya Ruggoo, 15636429
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