Having done work experience with a few events companies throughout my degree, I decided to look for something different and ended up securing my PR393 placement at Perth Fashion Festival (PFF).
I did not set any expectations, as I had no idea what to expect. The department I was going to be undertaking my placement in was the Business Development and Sponsorship department.
It was not a role completely involving the practice of Public Relations. However, as we know most organisation's Public Relations teams do a bit of everything. Sponsorship does fall under the Public Relations tree while Business Development was more towards the Marketing aspect, so they went hand in hand.
What was my first day like? I was introduced to the different departments and the people. Everyone was already busy with the festival only 3 months away. One thing that I noticed immediately was the size of the office in relative to the popularity and size of the actual Perth Fashion Festival event.
Classroom taught Public Relations, is nothing like what you do when in a working environment. However, Curtin's Public Relations modules have moulded students towards the practical work rather than just the theory. This definitely gave me the confidence to be able to go into a work environment and not feel like a complete newbie.
My manager, the Business Development and Sponsorship Coordinator, gave me a brief overview of the Perth Fashion Festival, what the Business Development and Sponsorship department did and what tasks I would be undertaking during my placement.
With that, I was given my first task of the exciting 20 days ahead and completely not what I had expected. I was given a proposal to work on and not having done that before, I was a bit hesitant about how I was going to perform at the task on hand.
However, my manager was more than willing to help including the other team member in the department. I was always able to clarify and ask and they were ever-ready to help me along this 'learning' journey.
Sponsorship proposals, were a bit tricky as the writing style had to have 'knack' in order to attain sponsors and my manager was excellent mentor, having been in different Business Development and Sponsorships roles prior to the current. I learned quite a bit on my first day, but walked out feeling like I needed another 5 weeks to get my head around the process and how that tied in with the Perth Fashion Festival.
a
And indeed, I did.
Aruna Ramanathan
13847892
Curtin Bentley
I did not set any expectations, as I had no idea what to expect. The department I was going to be undertaking my placement in was the Business Development and Sponsorship department.
It was not a role completely involving the practice of Public Relations. However, as we know most organisation's Public Relations teams do a bit of everything. Sponsorship does fall under the Public Relations tree while Business Development was more towards the Marketing aspect, so they went hand in hand.
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| Front of Office |
What was my first day like? I was introduced to the different departments and the people. Everyone was already busy with the festival only 3 months away. One thing that I noticed immediately was the size of the office in relative to the popularity and size of the actual Perth Fashion Festival event.
Classroom taught Public Relations, is nothing like what you do when in a working environment. However, Curtin's Public Relations modules have moulded students towards the practical work rather than just the theory. This definitely gave me the confidence to be able to go into a work environment and not feel like a complete newbie.
My manager, the Business Development and Sponsorship Coordinator, gave me a brief overview of the Perth Fashion Festival, what the Business Development and Sponsorship department did and what tasks I would be undertaking during my placement.
With that, I was given my first task of the exciting 20 days ahead and completely not what I had expected. I was given a proposal to work on and not having done that before, I was a bit hesitant about how I was going to perform at the task on hand.
However, my manager was more than willing to help including the other team member in the department. I was always able to clarify and ask and they were ever-ready to help me along this 'learning' journey.
Sponsorship proposals, were a bit tricky as the writing style had to have 'knack' in order to attain sponsors and my manager was excellent mentor, having been in different Business Development and Sponsorships roles prior to the current. I learned quite a bit on my first day, but walked out feeling like I needed another 5 weeks to get my head around the process and how that tied in with the Perth Fashion Festival.
a
And indeed, I did.
Aruna Ramanathan
13847892
Curtin Bentley
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