Corporate Social Responsibility

Dear fellow PR students,

This is my ninth day into my internship and I am busier than ever.
A few days ago, it really has taken its toll and its not even the worse yet. About two days ago I just finished re polishing the Corporate Social Responsibility (CSR) activities for my organisation, I had to keep re editing to please both the head of unit and my supervisor as they would be presenting it to the Senior Leadership Team (SLT) next week.

These activities are still proposed ideas and are waiting for the approvals from the SLT. We are given BND$20,000 for the budget which is roughly $18k Aussie Dollars. The CSR activities had a lot to relate to public relations because as everything we do would be reflecting the organisations image to both the public and stakeholders. SO, basically every decision or event we do will either bring the company's reputation up or down.

Just to name a few, we would be doing:

• Charities food supplies for the orphans in need of better welfare.
• Wishlists for orphans or children in need i.e giving them laptops or computers for academic use.
• River cleaning; the reason for this is because it is part of the country's heritage.
• Blood Donation from volunteers of the organisation's staff, public and stakeholders.

All of these target to promote awareness that the organisation does not exists just to bring in revenue but also to give back what is needed for the community. 

This in turn will also help create publicity but it will also help support the company in case there are any negative impact towards the company.

The important PR task and duties here are key to making the CSR activities flow as smoothly as possible; making sure the organisation is being as fair as possible with the charitable donations to children or the press releases are given to the right journos so they will be published under a positive light are a few examples.

Okay this is the end of my blog post for today. 

On my next log i'll be updating on the media appreciation night event they have given me the lead to where I will be coming up with the theme, finding contacts and scout for the right door-gifts and catering.

Till next time:)