"Research is what I'm doing when I don't know what I'm doing" - Werner von Braun

I think research was one of the first steps I did every time I was assigned a task, particularly when it came to writing. Interning at Therapy Focus, who provides therapy disability services for children, I have come across medical terms used by the therapists that I am not familiar with. Some terms I have heard before but never really understood what they meant.

One role as a communicator in Therapy Focus is being able to simplify these terms and understand them, in order to give sound advice and information in Therapy Focus Resource Booklets. All the information provided needs to be accurate and up to date. However, our department can always ask any of their friendly therapists about something they did not know. They're just a phone call or email away.

When it came time to write an article on how funding from Help A Child Grow Fund helped  a child receive much needed equipment, I first looked at the background of the child and why his family needed the equipment. Then I researched  more about the child's disability.

This process helped me gain a better understanding of the path article would likely be going.

Studying public relations, lecturers have always stated the importance of research, whether writing a media release or developing a communication plan in group assignments. I think those tasks have assisted me through my internship in more ways than one.

I guess what you  can take way from this is to "never underestimate the importance of research in public relations".



Until next time,

Maria Nabankema

15508764.