The adventures of the intern come to an end…

My last days at Mamba Advertising were hectic; that’s an understatement. I felt like my last week was going on at 100 miles per hour! I was juggling with client meetings, working with the newsletter, doing a media plan as well as ensuring that I had collected all the samples I needed for my report. One thing I have learnt during my last weeks at Mamba is that people Public Relations have to be versatile. PR does not limit itself to only one task, and this is where versatility comes in.

                                                  Inside the designer's office/Creative lads!

Besides people skills, a PR practitioner has to have other talents and attributes as well. I mean, as well as doing PR tasks at Mamba, I was also doing translation and design and my creativity was put at work. The ‘sens du relationnel’ is essential in PR and I had to understand how does the market works; I had to know about targeting segments in the market to add selling value to a product. I’m aware that a little knowledge is never too much! I certainly enjoyed the expertise of my colleagues and I also am grateful for the advice that were bestowed upon me. 

All this ‘savoir faire’ taught me one vital lesson; wherever you will go, there will be ups and downs and even at the workplace you will face challenges that will look impossible to face. At times I was doing things that were totally not related to PR but I couldn't complain since it’s by learning that one becomes better. I gave myself a pep talk and said that now’s the time to show that I’m not afraid of getting my hands dirty. For instance, I had to work on the media (PR) plan in less than 24 hours and with proper briefing and research, I managed to deliver a concise and professional plan. 

The day before my last day, my boss and I finalised the newsletter and proceeded to sending it to our stakeholders. By the way, let me tell you that some colleagues invited to lunch in a nice restaurant and we had a great time and they were all sad that I was leaving. 

                                                          My oh-so sophisticated desk!

For my last day, I arrived at the office bearing goodies, I made some chocolate fondant and everyone loved them obviously! My last day ended with hugs and accolades from everyone and I left with the good wishes of those who accepted me in their family for a short period of time! I will miss everyone at Mamba but I left with plenty of good memories in my head.

I hope you guys had great farewell as well! Until next time!

Kind Regards,

Kritina Sungkur

15886486

Charles Telfair Institute