Thursday, May 15, 2014

Week 3 of PR Internship: Managing Cultural Gaps

During my internship, one of the most problematic issues I had to deal with was managing cultural gaps with my colleagues at Cameleon Productions. I still remember last semester when I was studying a module called 'International Public Relations' whereby the most important lesson I learned was that different cultures must be adapted by public relations practitioners and not be changed. This ensures a better efficiency in terms of communication within a company.

Similarly in my case, my supervisor is French and one of my colleagues was born in Madagascar. One of things which is not respected very well in Mauritian culture is the aspect of time; 15 'mauritian' minutes might actually mean 30 minutes in reality. On my first day of my Internship, I arrived at the office 6-8 minutes later than expected and my supervisor did not hesitate to notify my lateness. Such lateness would be tolerable in some workplaces according to me.

Another cultural gap which I had to deal with was within the language itself. In the workplace, French was the main language used to communicate with employees. Being not as proficient in French, it was difficult for me to effectively communicate my actions and my justifications to my supervisor which led to miscommunication sometimes. Eventually, I was able to work according to my supervisor's rhythm and was able to achieve all of my tasks which were assigned to me.

Managing cultural gaps is crucial in a workplace comprised of foreign workers. Cross cultural gaps can destroy the cohesion found between colleagues if not managed properly. To do this, compromise must be reached as well as setting your ego aside which is not easy to do for many people.

5 comments:

Kiara Bonasera said...

Hi Shivesh,

I really like your comments about the need to adapt to different cultures in the workplace. Most of the time when different cultures are discussed in the business context, it is always in relation to doing business with international clients or in different countries. You have made a really good point about the need to adapt to the different cultures in the workplace in order to communicate effectively with each other as well as clients.

I hope your internship is going well!

Kiara Bonasera
15523055

Elodie Lamarque said...

Hi Shivesh,

I agree fully with you as I also experienced cultural problems. During my internship, Logos was charged for the advertising and public relations affairs of Festival Passe-Portes, hence to deal with French organizers.
Major belief of foreigners is that Mauritians are abusing them constantly by adding high additional cost on every product purchased. So, for the festival, the organizers requested to print their brochures, flyers, banners and also to communicate to journalists for update news, conference etc... Naturally, all these could not be done freely. The clients found the bill to high (by comparing to the price in their country). My boss was really disappointed with such reactions and he prepared the quotation with contact information of each provider (printing) in order to reassure the clients (by having direct contact with the providers).

This is effectively difficult to manage with foreigners as they consider Mauritius as low cost labour’s country and thus expect to be always at their advantage (Reality :))

Thank you for your sharing
All the best


Elodie LAMARQUE
15844167

Unknown said...

Hi Shivesh,

This post perfectly reflects challenges which PR practitioners can face while operating in a culturally diverse environment where expectations and norms varies. You are right, in order to be successful ,PR practitioners must learn to adapt to their environment.

In the same line of thought, I think that public relations practitioner can also help an organisation operating in a multi-cultural country by acting as a boundary spanner between the organisation and its stakeholders. This will in turn lead to more responsive communication strategies and reduce threats to the organisation's reputation.

Michaella Auguste
15842404
CTI

Zahra Taheri said...

It's true when everyone in the office speaks another language it creates quite a bit of gap. I tried to overcome the cultural gap by becoming as open and as adaptive as I could be. After my vision toward things change, I could no longer feel the cultural gap.

Cheers and good luck with the rest of your internship!

Zahra 15551616

Unknown said...

Hi! Shivesh

Very interesting point indeed. The language barrier can be the root of many problems.

During my internship i have experienced the same problem as we have studied our degree in English and are used to communicate in English. But the problem was that one of our videographers is French and so we had to translate all the information in french which i have not been in touch with for ages. Fortunately our community manager is also a web journalist and is working for a french company where he writes in french, so i had him translate everything.

We also faced the same problem when dealing with the media as most of the newspapers in the country are written in french. Although you can still send media kits in English there is always a risk of loss of content when it is being translated into French.

Regard
Yashdith Bachwa
15886457